All news articles for August 2018

PrimaVie is a branded form of shilajit, a type of rock exudate collected in the Himalayas.  Photo courtesy of Natreon.

Natreon says organic stamp on shilajit ingredient backs quality message

By Hank Schultz

Natreon has announced an organic certification on its PrimaVie shilajit ingredient. As this is not an agricultural commodity, the company views the certification as more of a statement of overall quality rather than primarily a verification of its production...

Celsius insulated from trade war by having production within China

Celsius insulated from trade war by having production within China

By Hank Schultz

Having production in China has insulated fast growing energy drink brand Celsius from any potential fallout from President Trump’s trade war. Celsius has more than doubled its store count to China to 25,000. The brand is now sold in 47 cities in the country....

CRN announces 11 new members

CRN announces 11 new members

By Mary Ellen Shoup

The Council for Responsible Nutrition (CRN) has added eleven new companies to its membership network.

MusclePharm steps up ad spend in turnaround effort

MusclePharm steps up ad spend in turnaround effort

By Hank Schultz

MusclePharm recorded increased revenue in its second quarter earnings statement, but had to spend a lot to get there. CEO Ryan Drexler said the expenses were part of rebuilding the brand after its Icarus-like fall.

© Getty Images / francescoch

IPA, other experts roundly reject conclusions of 'brain fog' paper

By Hank Schultz

An observational study that purported to show a link between 'brain fogginess' and probiotics use has so many problems with it that the International Probiotics Association has concluded this is a case where "the peer review process has...

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