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TOMORROW: Exploring the market landscape and science behind ‘beauty-from-within’ products

By Adi Menayang

- Last updated on GMT

TOMORROW: Exploring the market landscape and science behind ‘beauty-from-within’ products

Related tags Beauty from within skin care skincare Collagen

From ashwagandha to biotin to collagen, brands are marketing the beauty merits of different ingredients in capsules, powders, and effervescent tablets. So what does the market landscape of beauty-from-within supplements look like in the US today, and what does the latest science say?

The latest data from Euromonitor, a market research firm, estimates US retail sales of supplements positioned for beauty at $89.6 million in 2017—up from $76 million in 2015, up 17%.

Euromonitor includes in this category all dietary supplements with marketing messages of anti-aging, anti-cellulite, hair health, nail health, skin health and skin whitening. Common ingredients found in the products in Euromonitor’s beauty supplements database include aloe, collagen, evening primrose oil, fish oils, glucosamine, green tea, probiotics, royal jelly, saccharinum sulphur.

But what’s driving sales? What ingredients are emerging and what does the cutting-edge science say about their actions?

Join us for our FREE webinar on Thursday, Sept. 20, 2018

We’ll be discussing the emerging Beauty-from-Within supplements category during our FREE webinar​ on Sept. 20, 1:00 PM Eastern (New York)​, sponsored by Setria Glutathione​, BioCell Collagen​, Sabinsa Cosmetics​, and Soft Gel Technologies, INC.

Click HERE​ to register!

We’ll get a glimpse of how today’s R&D formulators and product innovators sift through the noise and select ingredients with the most substantial research​ in skincare, and their thoughts on how to communicate it effectively to consumers.

We’ll also explore how marketers are segmenting the broad term ‘beauty’ to go beyond just ‘hair, skin, and nails.'

Moderated by NutraIngredients-USA correspondent Adi Menayang, our panel will include experts from supplement brands Olly, HUM Nutrition, and Amway/Nutrilite; market research firm Mintel; and cosmetic industry B2B news site


Taryn Forrelli, VP of Product at OLLY,​ a health and nutrition expert with over 16 years of experience in the natural products industry and a track record of developing uniquely effective dietary supplements and functional foods.

In her three years at OLLY, she has lead the development of three gummy products specifically targeting Beauty from Within, incorporating actives like hyaluronic acid and keratin that were new to the gummy format. 

A naturopathic physician by training, she received her doctorate degree from Southwest College of Naturopathic Medicine and BS in Biology from the University of Massachusetts, Amherst. Taryn is as passionate about product innovation as she is about educating people on the transformative benefits of optimized nutrition and supports the OLLY marketing team in developing content for social and print media that explains the science behind the latest health and beauty trends.


Sarah Greenfield​, director of education at HUM Nutrition​, a registered dietitian and functional medicine practitioner. At HUM, she oversees the team of nutritionists to ensure HUM customers are supported on their journey to better health.

Sarah helps develop new products, represents HUM at wellness events, creates educational videos and programs to support the HUM lifestyle and brand.
She is passionate about gut health and uncovering the root cause of imbalances. She just completed her first TEDx talk focused on digestive health and poop!


Dawna Salter Venzon, Ph.D., RDN, Principal Research Scientist in Nutrition Research and Clinical Investigation at Nutrilite/Amway​.
Most recently, Dr. Venzon, a registered dietitian nutritionist, has played an integral role in the development and launch of a “Beauty from Within” supplement brand (Truvivity by Nutrilite) composed of two dietary systems, one focusing on improving skin moisture and a second designed to help slow the accumulation of Advanced Glycated End Products (AGEs) in the skin over time.
Dr. Venzon received her bachelor’s degree in Nutrition and Food Science and her doctorate in Neuroscience. She is the author of peer-reviewed publications, book chapters and books, and is named as an inventor on 7 global patents. She regularly serves globally as an expert speaker to consumers, scientists, key opinion leaders, and regulatory authorities.
Dr. Venzon is a member of the Academy of Nutrition and Dietetics, the Society of Sports and Cardiovascular Nutritionists, Dietitians in Functional and Integrative Nutrition, The Society for the Study of Ingestive Behavior, and the Society for Neuroscience.


David Tyrrell, Global Skincare Analyst at Mintel, ​whose experience in skincare has spanned over 15 years. During his tenure at Kimberly-Clark he held positions in Corporate Research, New Product Development and Technology Scouting & Alliance Management.

He has been active in identifying a variety of consumer and medical device technologies and products for in-licensing and led international research efforts in the biological characterization of naturally sourced skincare ingredients. David has a BS in Chemistry and a PhD in Biochemistry.


Simon Pitman, senior editor at​, a sister site of NutraIngredients-USA. He has worked as a B2B journalist for over 15 years and has been editor of the CosmeticDesign websites for the past six years.

During that time and USA have been developed into the leading online resource for the latest news in the cosmetics ingredients category.

Simon has reported on all the key skin care ingredient trends, documenting areas such as anti-aging, natural and organic, actives and whitening.

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