Research continues on palm-derived vitamin E's potential benefits in skin health, hair growth, says supplier

By Adi Menayang

- Last updated on GMT

Getty Images / Andry5
Getty Images / Andry5

Related tags Beauty from within Skin skin care Nutricosmetics

There's building research supporting the benefits of vitamin E supplementation for skin health and hair growth, according to the CEO of ExcelVite Sdn. Bhd., a Malaysia-based supplier of palm-derived vitamin E.

From its role in protecting skin cells against oxidative stress to promoting hair growth, vitamin E, specifically its tocotrienol form, has solid research backing its ‘beauty from within’ benefits, said W. H. Leong, CEO of ExcelVite Sdn. Bhd.

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The company manufactures and supplies palm-derived vitamin E ingredients for use in dietary supplements, functional food and beverage, and cosmetics.

“Both consumers and R&D formulators are aware that Vitamin E is associated as a potent antioxidant and is an important nutrient to promote healthy skin function and help to attenuate the sign of aging such as hair thinning,”​ he told us.

He cited a 2012 study in The Journal of Nutrition​ that looked at the human tissue distribution of branded vitamin E marketed by his company, EVNol SupraBio and EVNol, in which the researchers said that oral ingestion delivered the vitamin to vital human organs, skin included.

Older studies, such as a 1991 one published in Free Radical Biology & Medicine,​ examined how tocotrienols are distributed uniformly to the skin surface and preferentially accumulate in the stratum corneum of the skin. “Collectively, tocotrienols act as the skin’s first line of defence,​” he added.

“Hence, most oral beauty and cosmetic products are formulated with vitamin E, either tocopherols or tocotrienols.”

For example, ExcelVite’s branded tocotrienol EVNol is used to formulate the 50ml beauty beverage ‘Shiseido Pure White Beauty Care Drink.’ Though the product’s owner, Japanese cosmetics brand Shiseido, is global, the liquid supplement is only available in Japan, which is the leading country in terms of beauty supplements sales​, according to data by market research firm Euromonitor International.

In the US, there are at least 10 companies that have formulated supplement products positioned for beauty benefits using ExcelVite’s flagship ingredients, Leong added.

Shiseido Pure White beauty drink
The 50ml beauty beverage ‘Shiseido Pure White Beauty Care Drink,' owned by global cosmetics company Shiseido, uses ExcelVite's EVNol tocotrienol.

“The beauty-from-within market has blossomed for the past 5 years, depending on the location,”​ he said “Japan is well ahead in embracing and launching beauty-from-within products successfully in the market. Now, we can see growing interest and demand from North America and Europe.”

Per Euromonitor data, the US beauty supplements market is now worth $89.6 million growing from $76 million in 2015.

Continuing research in palm-derived vitamin E’s

Researchers are exploring vitamin E’s benefits beyond skin elasticity and protection, and if results are positive, it can open new avenues in which brands can market vitamin E’s benefits.

This includes in scar healing or hair growth.

An on-going study supported by ExcelVite at The Ohio State University Medical Center is looking at both topical and oral administration of vitamin E.

The study’s listing on​ indicates that it is being led by Prof. Chandan Sen at the Ohio State University Wexner Medical Center, who led another study​ using ExcelVite’s tocotrienol which linked supplementation to hair growth.

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Skincare_Skin Care_Supplements_Science

The science to substantiate products in the beauty from within or anti-aging category continues to develop, led by collagen, but seeing is believing and products need to deliver the visible benefits many consumers expect.

But what other ingredients are emerging and what does the cutting-edge science say about their actions? How do today’s R&D formulators and product innovators sift through the noise and select ingredients with the most substantial research in skincare—and more importantly, communicate it effectively to consumers? And how are marketers segmenting the broad term ‘beauty’ to go beyond just ‘hair, skin, and nails?’

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