Not just chocolate or cherry: Kerry aims to bring more flavor to nutritional applications

By Adi Menayang contact

- Last updated on GMT

The mango fire bar prototype, which Kerry described as "an excellent source of fiber, good source of protein, helps support appetite control"
The mango fire bar prototype, which Kerry described as "an excellent source of fiber, good source of protein, helps support appetite control"

Related tags: Food, Flavor

Mango and chimichurri-flavored products in the nutritional food aisle? Flavor and nutrition content don’t have to be mutually exclusive, said Kerry VP of nutrition Jennifer Intagliata. 

It’s been a year since Kerry Group acquired the Wellmune beta-glucan ingredient​ from Biothera Inc., just one of three acquisitions last year that added up to $735m in an effort to expand its taste and nutrition portfolio.

This year, the company has repositioned itself as the ‘Taste and Nutrition Company,’ and blending Kerry’s expertise in flavor development with its nutritional ingredient arm, the company is on a mission to crossover trending flavors into nutritional applications, which has been dominated by chocolate, vanilla, and citrus.

At the SupplySide West 2016 show, the company showcased an array of beverage prototypes in flavors ranging from berry beet and raspberry grape, enriched with the beta-glucan Wellmune ingredient, to bananas foster and vanilla chai.

‘Different proteins need different taste attributes’

When the company is looking at innovation, the strategy is to look at what is the next nutrientsource and how it can be flavored, director of global nutrition Satya Jonnalagadda told NutraIngredients-USA. “Different proteins need different taste attributes,” ​she said. “Especially seeing the growth of plant-based proteins—that is definitely an area we are focusing on in taste and protein technology.”

Flavors sampled weren’t all sweet—for protein-rich nutritional food, prototype chimichurri garbanzo soup and “mango fire” spicy bar were sampled out. The company hopes to spark manufacturers to produce more daring versions of popular nutritional food items like bars or shakes or effervescent tablets, in line with the packaged food and beverage industry at large.

“Whenever you see a study on consumers, you’ll see that taste is the number one driver,” ​said Jennifer Intagliata, VP of nutrition at Kerry. “If something is good for us, and we know its good but it doesn’t taste very good, we aren’t likely to purchase the product again.”

Related topics: Manufacturers, Immune support

Related news

Related products

show more

Lonza Inc.

Lonza Inc.

Lonza - Capsugel | 02-Dec-2019 | Product Brochure

Making up 40% of the global population, Aspirationals are defined by their love to shop, desire to consume responsibly and belief that brands should have...

Clean Label Dietary Supplements - One Perspective

Clean Label Dietary Supplements - One Perspective

Gemini Pharmaceuticals | 03-Oct-2019 | Technical / White Paper

“Clean Label” seems to be all the rage these days. But what does it mean? With no clear regulatory definition, a vacuum has been created where each dietary...

Gemini Pharmaceuticals and Transparency

Gemini Pharmaceuticals and Transparency

Gemini Pharmaceuticals | 01-Sep-2019 | Application Note

The industry has shown improvement in its transparency in the past 5 years. Per the regulations, a Brand Owner is 100% responsible for the quality of...

Related suppliers

Follow us

Featured Events

View more

Products

View more

Webinars