Esports

Video gaming surge shows pivot opportunity from Sports to eSports, but authenticity is key

06-Apr-2020 By Stephen Daniells

Video gaming has exploded during the coronavirus pandemic as consumers shelter in place, but the eSports opportunity for dietary supplement brands and ingredient firms has been around for a while. Will more brands pivot and what do they need to know?

February new product launches: Manuka honey immune support, energy for eSports, and more

12-Feb-2019 By Adi Menayang

From Manuka honey immune support tablets to a stimulant-free pre-workout powder, here’s a round-up of the latest product launches in recent months:

Special edition: Nootropics

Nootropics industry has a largely untapped opportunity in eSports

17-May-2018 By Mary Ellen Shoup

Consumer needs of the competitive online gaming community have evolved beyond chugging caffeine-laden energy drinks and towards more sophisticated functional formulations of nootropics—dietary supplements that claim to improve mental acuity, vision, and...