New Chapter

NutraWomen Wednesday: Kristie Hall, founder & CMO, True Grace

01-Feb-2023 By Danielle Masterson

"We got told 'no' a lot and we just really stayed true to our mission. And in the end, it ended up working out.”

NutraWomen Wednesday: Charlotte Traas, Director of Sales Education and Training, New Chapter

06-Jul-2022 By Danielle Masterson

Charlotte Traas is a board certified master herbalist, ashwagandha expert and a self-described rebel. As the Director of Sales Education and Training at New Chapter, she’s developing content for training and representing the company as a national trainer...

Paul Schulick on Mediterranean herb: “I’ve yet to see another herb deliver such powerful results”

01-Apr-2021 By Danielle Masterson

For The Biome, founded by master herbalist Paul Schulick, has unveiled his latest formulation, Immune Therapy Cistus+ Infusion.

NutraCast: Natural Products Pioneer Paul Schulick

05-Mar-2021 By Danielle Masterson

Very few people can say they’ve worked in the health and wellness industry before it was a ‘thing.’ Even fewer can say they’ve been doing it for over four decades.

New Chapter maintains culture within P&G fold

20-Sep-2012 By Hank Schultz

Proctor & Gamble’s acquisition of  whole food supplement manufacturer New Chapter had many in the natural products business wondering if yet another iconic brand would disappear within the insatiable maw of a big CPG company, rarely to be heard from...

New Chapter's opposition to GMOs part of company's DNA

12-Sep-2012 By Hank Schultz

New Chapter’s support for California’s Proposition 37 is nothing new; avoiding GMOs has been part of the company’s mission right from the start, according to a company official.

Investor: We’re not surprised P&G saw potential in New Chapter

20-Mar-2012 By Elaine Watson

While Procter & Gamble’s move into the dietary supplements market might have been unexpected, the fact it chose New Chapter as its entry vehicle should come as no surprise, according to one investor in the Vermont-based firm.

Breaking news

New Chapter: 'Countless opportunities await' under new owner, P&G

19-Mar-2012 By Elaine Watson

 New Chapter will continue to run as a standalone business under new owner Procter & Gamble, but will get a "turbocharge" to its mission, according to bosses at the Vermont-based supplement firm.

60-second interview: Graham Rigby, New Chapter

New Chapter: The market is coming to us now

09-Jun-2011

If bottle A costs $10 for a month’s supply and bottle B costs $30, there’s probably a good reason, Graham Rigby, vice president innovation and marketing at wholefood supplement maker New Chapter tells Elaine Watson

Organics: a New Chapter in supplements?

18-May-2005

New Chapter is refocusing industry attention on labeling of organic
supplements after reformulating its multivitamin products to meet
the USDA's National Organic Program (NOP) standards for organic
foods, reports Jess Halliday.