Natural Health Association

Organic & Natural Health launches omega-3 field study

21-Feb-2017 By Stephen Daniells

The Organic and Natural Health Association has launched a consumer education campaign to encourage consumers to test their omega-3 levels to identify supplementation needs, following on from the success of its “Power of D” campaign.

New consumer campaign encourages vitamin D testing to identify deficiency, advance research

03-Feb-2016 By Elizabeth Crawford

A consumer education campaign launched by the Organic and Natural Health Association earlier this year will encourage consumers to test their vitamin D levels to identify supplementation needs while simultaneously advancing research on the importance...

Organic & Natural Health Association will discuss the definition of “natural” at conference

02-Dec-2015 By Elizabeth Crawford

The Organic & Natural Health Association will reveal more details about its ongoing effort to define “natural” – a much-used but dangerously ambiguous marketing term – at its inaugural national conference Jan. 26-27. 

SupplySide West

Extent of confusion about “natural” continues as trade group works to define the term

22-Oct-2015 By Elizabeth Crawford

The term “natural” is an extremely effective marketing claim that taps into one of the hottest current trends in food and beverage, but because it is not defined, it leaves consumers confused and companies vulnerable to false claims allegations. 

Organic & Natural Health Association names board and new members

30-Jun-2015 By Stephen DANIELLS

The newest trade association in the natural products industry – Organic & Natural Health Association – has named its founding members and board members.