Dna Testing

Startup Spotlight

Q&A: Rootine founder talks commitment to scaling precision nutrition

22-May-2023 By Asia Sherman

Rootine is carving out its space in the precision nutrition market, attracting a membership base of elite athletes and a broader health-conscious public drawn to its customized approach to cellular nutrition.

Nutrigenomix launches 70-gene test for personalized nutrition

17-Jun-2020 By Danielle Masterson

The expanded panel adds to the biohacking toolkit, which will assist dietitians in making DNA-based dietary recommendations tailored to specific needs and goals.

Company offers personalized probiotics based on DNA microbiome testing

31-Oct-2019 By Hank Schultz

A new company is claiming to offer ‘precision’ probiotics to consumers based on DNA testing of their individual microbiomes.

Canadian supplement maker AOR launches ‘retail-ready’ DNA test kit

20-Mar-2019 By Adi Menayang

Calgary-based Advanced Orthomolecular Research (AOR), a dietary supplement company, is jumping into the personalized nutrition space with the launch of its MyBlueprint DNA test kit.

Japan leading the charge for DNA testing trend in boost for personalised nutrition firms

14-Aug-2018 By Cheryl Tay

Japan's consumer genetic testing industry is booming, buoying hopes that personalised nutrition firms can tap into demands for tailored products, especially among the elderly.

Special Edition: Innovation in Dietary Supplements

Innovation reforming supply of botanical ingredients

15-Feb-2018 By Hank Schultz

Innovation doesn’t always concern new products on the shelf. In the past few years organizations active within the dietary supplement industry supply chain have brought forth new ideas that are transforming how botanical products are sourced, and how...

Start-up LifeDNA recommends skincare products, supplements, based on genetics

26-Jan-2018 By Adi Menayang

What can our DNA tell us about our skincare needs? A lot, according to Cyril Moukarzel, CEO and co-founder of Hawaii-based LifeDNA.

NSF's Miller says 'honest and open discussion' will help define best practices for DNA testing

15-Jan-2018 By Hank Schultz

New leadership at NSF's AuthenTechnologies unit will 'more closely align' it with the organization's 'core scientific testing and research services', and will help to better define where DNA testing is best used, the division's...

AHPA supports NIST in DNA testing program

30-Jun-2017 By Hank Schultz

A new government program being facilitated by the American Herbal Products Association will assess the reliability of current DNA techniques for botanical identification.

Continual magic bullet view of DNA barcoding frustrates testing expert

25-Jan-2016 By Hank Schultz

A recently aired media report once again seemed to elevate DNA testing to magic bullet status. It’s a development that dismays Danica Harbaugh Reynaud, PhD, one of the foremost experts in the DNA testing of plants.

There's no easy answer to question of which test methods to use, forum attendees told

13-Nov-2015 By Hank Schultz

Despite pressure on the industry to rapidly adopt some form of DNA testing, the old question still remains:  Methods must be fit for purpose for the products being tested.  Attendees at a recent industry event were told that there’s still no quick answer...

Failure to refer to established national standards calls AG investigation into question, experts say

04-Feb-2015 By Hank Schultz

The New York state attorney general’s investigation into allegedly substandard herbal dietary supplements was flawed from the start by an inexplicable failure to refer to national standards established for the testing of such products, experts say.