Consumer Trends

Mintel top trends to watch for in 2024: Processed foods, climate change, healthy aging

28-Nov-2023 By Ryan Daily

Mintel's 2024 food and drink trends list for North America shows consumers will be concerned about their health, the environment, and how AI might make their lives easier, Jenny Zegler, director of Mintel Food & Drink, shared during a webinar....

Givaudan reveals the five consumer macro trends that will transform ‘confusion and disruption into certainty and opportunity’

06-Sep-2023 By Gill Hyslop

The world is currently fraught with uncertainties, ranging from economic and political instability to the ongoing threat of climate change and supply chain shortages. Along with the ever-present shadow of Covid-19, these factors are impacting people’s...

Healthy Ageing Trends: Consumer preferences and the evolving landscape

24-Aug-2023 By Olivia Haslam

In a conversation with NutraIngredients, Mike Hughes, head of research and insight at FMCG Gurus, explains the changing landscape of consumer preferences for products that promote healthy ageing.

Kyowa Hakko reveals white space for immune and cognitive health

26-Apr-2023 By Asia Sherman

Ingredients manufacturer Kyowa Hakko says that immune and cognitive health represent two of the brightest opportunities for product development in the supplement space.

Consumers "will pay more" for the health benefits of fermented protein

15-Dec-2022 By Nikki Hancocks

Not only do consumers perceive fermentation as providing positive health benefits, but they are also happy to pay up to 75% more to receive those benefits, according to consumer research.

HMT report reveals sports nutrition innovation opportunities

02-Nov-2022 By Nikki Hancocks

Brand positioning experts at HMT (Healthy Marketing Team) have revealed a new report detailing the secrets for successful innovation within sports nutrition.

Trending terms: ‘Gut Flora’ out of fashion as shoppers learn strain names

05-Oct-2020 By Nikki Hancocks

Consumers are no longer reverting to simplistic phrases like ‘gut flora’ but are instead researching the specific bacterial strains associated with their target health concerns, according to a new trends analysis tool from Lumina Intelligence.

How COVID-19 is shaping global consumer trends

03-Jun-2020 By Nikki Hancocks

COVID-19 has accelerated a number of 'mega' consumer trends and halted others, according to the strategic market insight provider Euromonitor International, providing insight into how consumers' shopping habits are being shaped in the short...

Consumer attitudes: The short and long term effects of an unprecedented pandemic

15-Apr-2020 By Nikki Hancocks

Analysts for the customer insights firm FMCG Gurus have predicted the short and long term impacts of COVID-19 on consumer attitudes and how food, drink and supplement brands can remain front of mind after customers’ purchasing decisions have been transformed...

Worldwide supplement survey highlights key consumer trends

25-Mar-2020 By Danielle Masterson

Glanbia Nutritionals surveyed users from across the globe to better understand consumer motive, usage, and knowledge gaps.

Global survey reveals shoppers' probiotic perceptions

13-Nov-2019 By Nikki Hancocks

Shoppers believe probiotics provide great health benefits and they want to consume them through food and drink beyond the refrigerator aisle, according to a new survey of more than 11,000 consumers across the world.