Subscription company Vitamin Packs gets backing from BrandProject to scale business

By Adi Menayang contact

- Last updated on GMT

Vitamin Packs gets backing from BrandProject to scale business

Related tags: Investment

Personalized nutrition subscription start-up Vitamin Packs announced its partnership with BrandProject, a company which “builds, buys, and makes seed stage investments,” according to the latter’s website.

As a part of the collaboration, founder and CEO of BrandProject​ Andrew Black, will join Vitamin Packs​' board of directors.

"We are thrilled to partner with BrandProject and leverage their expertise in subscription commerce to build and scale Vitamin Packs,"​ said Jason Brown, co-founder and CEO of Vitamin Packs.

"With BrandProject's investment, we will be focused on creating new production facilities, and on further building our brand. We look forward to working with Andrew and the BrandProject team to give health-conscious consumers a personalized approach to their daily vitamin regimen."

Companies in BrandProject’s portfolio include meal kit companies Freshly and Chef’s Plate, plant-based protein powder company Aloha, as well as the food order app Ritual. According to BrandProject’s website, it invests in early stage disruptive consumer brands.

Since its launch in July 2017, Vitamin Packs has raised more than $2.5 million. "The vitamin segment is massive and ripe for disruption,"​ said Andrew Black, founder, BrandProject. "We love how Vitamin Packs is delivering a customized, convenient solution for consumers and we are excited to join forces with Jason and his talented team to scale the business."

Related news

Related products

show more

Vegan Weight Management INNOBIO CLA TG

Vegan Weight Management INNOBIO CLA TG

INNOBIO Limited | 19-Nov-2018 | Technical / White Paper

INNOBIO® is announcing the launch of a new vegan CLA TG powder. It can easily be incorporated into a wide range of natural foods and supplements and is...

Innovative Sports Nutrition Ingredients

Innovative Sports Nutrition Ingredients

Nutrition 21, Leading Developer of Clinically Substantiated, Patented Ingredients | 30-Oct-2018 | Product Brochure

A leader in the sports nutrition space, Nutrition 21 offers high quality, patented, nutritional ingredients whose health benefits have been substantiated...

Related suppliers

Follow us

Featured Events

View more


View more