Vitamin World revamps online commerce infrastructure

By Adi Menayang contact

- Last updated on GMT

Photo: iStock/Deniz Bayram
Photo: iStock/Deniz Bayram
Retailer Vitamin World has partnered with Visionet Systems to transform its digital commerce infrastructure, with a strong focus on seamlessly integrating their online channel, brick-and-mortar stores and backend supply chain processes.

“Providing consistent experience across all sales channels and harvesting deeper understanding of our customers is important to us,” ​said Michael Madden, CEO of Vitamin World.

“These insights will allow us to align our supply chain with varying consumer demand, diversify our assortments and provide an engaging and consistent buying experience for our customers. By adopting a unified, omni-channel retail model across sales and supply chain, Vitamin World will become a leaner, modern and more profitable retail outfit,”​ he added.

Vitamin World’s goal with its new unified digital solution is to provide consistent performance measurement and a more holistic understanding of the day-to-day business operations by integrated retail with the supply chain and mechanizing.

For consumers, Vitamin World’s shoppers will enjoy a quicker, simpler, and more streamlined customer service whether they shop online or visit a retail outlet. “The new solution will help bring efficiencies to the supply chain operations, and enable omni-channel functionality across Vitamin World’s online store, call center, and brick-and-mortar outlets,” ​said Venky Govind, CIO of Vitamin World.

Visionet will use Microsoft’s cutting edge cloud based enterprise resource planning (ERP), Dynamics 365 Operations for Retail, and will fully integrate the online channel using its CommerceLink solution.

According to Rooban Soni, SVP Sales, Visionet Systems, “this new Microsoft Azure cloud based solution along with CommerceLink and Retail Analytics will provide Vitamin World the flexibility and unhindered scalability as the business grows.”

This initiative is expected to have a transformative effect on sales and supply chain operations at Vitamin World, with more effective business processes that generate results with fewer steps, enhanced reporting and forecasting, lower operational overheads and improved customer satisfaction.

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