Iron and probiotics in Probi Järn by Bringwell
Swedish supplement distributor Bringwell features Probi’s FerroSorb ingredient, which contains Lactobacillus plantarum 299v and was formulated to increase the body’s ability to absorb iron. The vegetable capsules launched in Sweden in February and is sold, at the moment, exclusively there. “It’s a very unique concept, we’re talking about the absorption and availability, and we have been surprised with the positive interest across markets,” Johan Walquist, Director M&S, Consumer Healthcare at Probi told NutraIngredients-USA. “We have ongoing talks with partners across markets, in Asia and North America.”