Swisse Vitamins outlines strategy behind ambitious US expansion
Swisse Wellness – Australia’s #1 multivitamin brand – hit US mass retail with 15 of its top-selling products available in Walgreens, and aims of $0.5 billion in sales by 2015.
Possible? The company has already enjoyed impressive 357% growth in its native Australia since 2009.
“The impressive growth of Swisse Wellness can be attributed to product quality, effective marketing and innovation,” said Sali.
