Startup

FTC settles with supplement startup over COVID claims

23-Feb-2024 By Asia Sherman

A multi-year case involving dietary supplement startup PPO Lab, the Federal Trade Commission (FTC) and COVID-19-related health claims has come to a close, culminating in a truce that removes fines and lightens administrative burdens on the defendants.

Start-up spotlight

Foodtech firm launches tool for tailoring food intake to personal needs

18-Sep-2023 By Olivia Haslam

A new digital nutrition guide, ‘Noory,’ has launched to empower individuals to customise their daily meals according to specific health requirements, with the use of AI.

Editor's Spotlight: Startup Focus

Biohacking startup rolls out higher doses for better efficacy and value

15-Nov-2021 By Nikki Hancocks

A biohacking supplements startup which has gone global within two years is aiming to bring more transparency, effective doses, and value for money to the wider anti-ageing supplements sector.