The next-generation pandemic has created what Nutrition Business Journal calls “COVID-adjacent” categories such as sleep/relaxation, and mood support, among others. The significant rise in sales of supplements, motivated by immune protection and proactive fortification of well-being is predicted to continue and spark further interest in other areas of health (cognitive, sports/energy, cardiovascular, weight, energy, etc.).
Differentiation is a must to survive in the industry. Copycat formulas that distinguish themselves through marketing will have a difficult time finding an audience that will remain loyal.
Denis Neville, CEO of CoreFX, explained, “Key to our business is the ability to design ingredients specific to customer requirements across a range of properties without compromising on flavor and functionality. With a passion for disruptive innovation, our uniquely spray-dried functional high-value oils and fats help brands bring innovative products to market quickly to fulfill the increasingly diverse demands from health-conscious consumers.”
CoreFX has evolved in its five-year history to ensure it is positioned to deliver on its purpose to “nourish and nurture bodies and minds via its “health through nutrition” platform. “At CoreFX, we continuously design and create disruptive nutrition and wellness solutions safely, efficiently and sustainably,” Neville underscored. “We do this through many groundbreaking technologies to provide advanced delivery systems that optimize absorption and deliver maximum health through nutrition.”
CoreFX’s micro-encapsulated, nano-encapsulated and liposomal technologies allow its technical team to create ingredient solutions that provide its customers with tremendous flexibility in creating more personalized nutritional/nutraceutical products for a swiftly growing consumer base. “Our technology vastly improves bioavailability, retention and nutritional values. CoreFX is a solutions-based ingredient provider, not a cookie-cutter company,” Neville stresses. “The key to delivery is efficacy. Proving efficacy is critical, which is why we are investing in the science to support the technology of what we create and deliver.”
CoreFX can empower brands in creating desired differentiation to carve and own a niche through its three key platforms – HealthiCoreFX, NutriCoreFX and SportsCoreFX.
The most powerful trend in today’s marketplace is consumers’ desire for foods and beverages with ingredients that are “naturally functional.” To meet this growing demand, CoreFX has developed NutriCoreFX, stable powdered emulsions of healthy fats for nutritional, functional and supplement applications.
These dry stable powders allow emulsified fats to be mixed easily with dry based food and beverage products, harnessing natural ingredients to provide health benefits beyond their nutritive value. These systems often help mask negative flavor and stability impacts of other active ingredients like vitamins, herbs and minerals, and are capable of achieving desired flavor, body, texture and appearance in many end-use nutritional products.
Ingredients within the NutriCoreFX portfolio can be tailored to lifestyle diet requirements such as keto, paleo, vegan, plant-based or gluten free. NutriCoreFX encompasses dry nutritional lipids, dry functional lipids and dry omega lipids.
Dry Nutritional Lipids: Consumers (from high endurance athletes to paleo or keto dieters and more) are seeking cleaner, plant-based energy sources to fuel their busy lifestyles. Nutritional lipids such as MCT oil and CLA with collagen are the ideal solution for clean-label products catering to markets such as sports nutrition and general-health nutraceuticals.
With the growing demand for these high-value nutritional oils, CoreFX has developed a range of dry stable powders rich in natural energy-boosting fatty acids, antioxidants and omegas. These highly functional systems can be used in a variety of on trend nutritional applications such as meal replacers, sports drinks and dietary supplements.
Dry Functional Lipids: The single, most powerful trend in today’s marketplace is consumers’ desire for foods and ingredients that are “naturally functional.” It has become one of the key drivers of innovation in healthier food and beverages. CoreFX’s spray-dried healthy fats can be used in numerous functional food and beverage applications. healthy fats help improve cognitive and cardiovascular function.
To meet this growing demand, CoreFX has developed NutriCoreFX, stable powdered emulsions of healthy fats for nutritional, functional and supplement applications. These dry stable powders allow emulsified fats to be mixed easily with dry based food products and beverages, harnessing natural ingredients to provide health benefits beyond their nutritive value.
Dry Omega Lipids: Omega oils are transforming today’s marketplace advancing well beyond any previously defined space in the supplement and vitamins aisles. While the majority of omega-3 fatty acids present on the market are marine sourced, the combination of a rapidly growing market need and fish oil limitations has led to a fertile opportunity for other sources. Dry plant-based omega oils are an excellent source of fatty acids for vegan and vegetarian consumers.
As the focus shifts to plant-based omega oils, CoreFX is positioned to satisfy the needs for the full omega plant-based range (omega 3,6,9) in a dry stable convenient form. These spray dried oils can be used in many functional applications and provide nutritional benefits:
Nutritional lipids are the ideal solution for clean label products catering to markets such as sports nutrition, personal nutrition, medical foods, and nutraceuticals.
With the growing demand for these high-value nutritional oils, CoreFX has developed a range of dry stable powders rich in natural energy-boosting fatty acids, antioxidants and omegas under our HealthiCoreFX range. These highly functional systems deliver the nutritional value of the lipid in applications where the convenience of powders is key. This makes them the perfect solution to be used in a variety of on trend nutritional applications such as functional food and beverages, meal replacers, sports drinks and supplements within the health and wellness category.
HealthiCoreFX solutions are kosher certified, non-GMO, organic and suitable for vegans, vegetarians, keto and paleo-friendly diets.
Diverse groups of consumers are increasingly serious about fitness, increasing their agility, strength and endurance to enjoy a higher sense of wellness. Although not solely athletes, these consumers are interested in gaining workout advantages with natural supplementation and functional beverages/foods.
CoreFX’s SportsCoreFX range contains readily bioabsorbable turnkey ingredient solutions for athletes and regular exercisers who are seeking performance benefits.
“Our nano-emulsion and liposomal technologies allow us to create ingredient solutions that will revolutionize the sports nutrition/performance industry,” Neville asserts. SportsCoreFX’s nutritional powders such as CLA, creatine, BHB and MCTs, are rich in natural energy-boosting fatty acids, derivatives of fatty acids and amino acids that can act as a fuel source for the brain and body. Products within the SportsCoreFX range can be made specific to customer requirements such as vegan friendly, organic, keto/paleo, and kosher.
“As a custom solutions company, we are uniquely positioned to help our customers to become successful in the world of personalized nutrition,” says Neville. The personalized nutrition market is estimated to reach $1.3 billion by 2025 – and explode to $64 billion only 15 years later (2040). “The evolution of this movement is already evident, with precision nutrition expected to be the framework for personalized nutrition in the coming years” Neville observes. “Precision nutrition takes personalized nutrition one step further by addressing factors such as genetics, environment and lifestyle when formulating an ideal nutrition plan or portfolio for individuals. Consumers will decide what brands should be selling to them in the future, not the other way around, and CoreFX will be perfectly poised to support brands to be nimble enough to deliver on consumers’ demands for personalizing via precision footprints.”
Neville concludes, “We are continuing to build a diverse community within CoreFX where our aligned and clarified purpose is to make the world a healthier place through optimum nutrition and nourishment for bodies and minds. While a lofty goal, it is one that is worthwhile to strive for, and is one that informs our commitment for continual improvements and to anticipate trending needs and desires."