Market researcher Leatherhead Food International (LFI) says satiety foods are growing in popularity but that manufacturers need to be careful not to alienate consumers.
The children’s functional food and beverage market in the US is expected to see strong growth on the back of increased interest in kids’ health, with major areas of focus including obesity, hyperactivity, brain function, gut health and immunity, says...
An increasing interest in nutritional information in the US could provide opportunities for food and beverage manufactures to use their ingredients as a marketing tool, according to the analysts.
The number of Americans who are obese has increased by nearly two percent in two years and people need to cut down on high calorie foods and sugary drinks, according to a new report.
The US health and wellness sector surged 15 percent in 2007 and
broached the $100bn mark for the first time, according to the
Natural Marketing Institute (NMI).
Direct sales, and particularly the internet, is a source for growth
in the US nutrition industry, according to a new report from the
Nutrition Business Journal.
Peter Wennstrom, president of HealthFocus Europe, and a leading branding consultant, says the next big change in the nutrition industry is not about taste or convenience, but change it self.
GlaxoSmithKline's alli product - which is the only weight
loss drug to directly compete with dietary supplements - has
already become the third top-selling obesity drug less than a year
after its launch.
In the last article in a series on the global nutraceuticals
market, NutraIngredients-USA.com examines some of the emerging
markets around the world, including Brazil, India, Africa and the
Middle East, and Turkey.
Sales of nutraceutical products in Eastern Europe have shot up in
the past decade, as the market catches up with the rest of the
world, according to an industry veteran.
Italy and Germany are the two largest single markets for
nutraceutical products in Western Europe, followed by the UK and
France, according to a recent market overview.
The Asia Pacific market for nutraceutical products by far exceeds
that of North America and Europe, according to data pooled from
different market research firms.
Calcium was the most popular dietary supplement product in the
United States in 2006, followed closely by glucosamine, according
to market data recently presented to industry members.
The US market for soy foods and beverages is poised for strong
growth as consumer awareness of the health benefits of soy
increases, according to a new report.
In the second part of a series on top trends identified by market
researcher Natural Marketing Institute (NMI),
NutraIngredients-USA.com examines the trends coined 'Dr Me', 'The
Culture of Sustainability', 'Golden...
As health, wellness and sustainability in the food sector continue
to move into the mainstream, market research firm Natural Marketing
Institute (NMI) has identified eight major trends it expects will
drive these sectors.
Constantin Dallas from Fytexia tells NutraIngredients.com about the differences between the US and European weight loss markets, and the areas of potential his company has identified.
Sales of protein ingredients are expected to top the $18bn mark by
2010, mainly on account of their association with a healthy
lifestyle, according to new research from Global Industry Analysts
(GIA).
Foods and drinks developed to address the specific health needs of
consumers are expected to exceed category growth in the US
functional food segment, according to a new report.
US consumers are becoming increasingly concerned over social and
environmental implications when choosing packaged food and beverage
brands, according to a new report by Information Resources, Inc
(IRI).
There is still a long way to go in educating consumers on which
nutrients support which systems in the body indicates a new survey
from the National Women's Health Resource Center (NWHRC).
Among the trends analyst Mintel has forecast for 2008, tap water,
faux genomics and sustainability are most likely to affect the
dietary supplement industry.
Given that Judaism is far from prevalent in either China or India,
it may come as a surprise that these are the largest growth areas
for kosher certifiers.
Pomegranate, known as the royal fruit because of the 'crown' on
top, is also the shining light for how to capitalise on consumers'
growing interest in exotic fruits and ensure they offer benefits
and not empty hype,...
Manufacturers of food and beverage products are expected to start
investing more in shopper marketing strategies, which are widely
thought to increase sales and competitiveness, and build brand
loyalty, according to a GMA report.
A survey sponsored by Archer Daniels Midland (ADM) has found that
women want their doctors to inform them about non-medicinal options
for relieving menopausal symptoms.
High fructose corn syrup is increasingly being blacklisted by food
and beverage manufacturers as they attempt to market products that
are perceived as 'better-for-you', says Datamonitor.
Younger consumers are driving the functional beverage market,
according to a new Mintel report, which indicates the market grew
by up to 30 percent over the past five years.
There is still more room for functional food and dietary supplement
manufacturers to target baby boomers, but it will require the use
of sensitive marketing tactics say analysts.
The West Coast's thirst for energy drinks has driven nutrient
premix specialist Fortitech to open a new manufacturing facility in
Califoria set to increase the company's production for the Western
United States by 350 percent.
The emergence of foods based on nutrigenomics could spark a shift
in the landscape of the food industry, says HortResearch's Karl
Crawford, and the industry needs to start considering how it is
going to cater for consumer demands.
Infant formula is getting increasingly more functional with
Nestlé's announcement this week that it is launching formula with
probiotic Bifidobacterium lactis, BIFIDUS BL, for the
United States.
The energy drink market has gotten further stimulus from club
crowds who mix these functional beverages with alcohol, according
to market researcher Mintel.
It comes as no surprise that a main theme of In-Cosmetics 2007 was 'Natural and Organic' ingredient alternatives. However, it was noticeable that many manufacturers were starting to diversify in this category - highlighting the benefits of Marine...
Bayer HealthCare has lent credence to the importance of both the
baby boomer market and condition-specific marketing, through the
introduction of a new line of nutritional supplements, Bayer
Nutritional Science.
In 2006, Datamonitor categorized the mangosteen juice category as
one of the top ten trends to watch in its online ProductScan, but
according to manufacturer and marketer Xango, the category is here
to stay.
Energy drinks last year stormed the US beverage market,
outperforming all other categories, while one sports drink inched
its way into the nation's top five trade marks by displacing a
popular soda brand, according to a new report.
With its United States market value swelling from approximately
$100m to more than $2bn in four years, omega-3 enriched foods make
up the strongest sector of the functional foods market - and there
is still room for significant growth.
The American Herbal Products Association (AHPA) has urged doctors
and healthcare practitioners to ask patients about their use of
herbs in an effort to foster communication on the issue.
Another push has been made this week to promote the consumption of
whole grains, with a new fact sheet sent to thousands of dietitians
around the nation aiming to provide people with simple information
and advice about the grains.
Demand for plant sterol ingredients continues to grown according to
manufacturer Phyto-Source, who has announced it is clearing up
production bottlenecks to make room for more supply.
ACNielsen has shone the spotlight on drinkable yogurt as the
fastest growing food and beverage product, findings that may
inspire healthy ingredient manufacturers to more aggressively
target this functional beverage format.
Many American women are unaware of calcium absorption issues, warns
GTC Nutrition, indicating that more education is needed on
nutritional measures to reduce the risk of osteoporosis.
