A startup founder who wants to banish the masculine and feminine stereotypes in protein marketing says sports nutrition products should be made more accessible by removing gender-focused health claims.
“We always want to be ahead of what our customers needs are in terms of capabilities, capacity, and technology,” says Mark Wright, founder and president of Health Wright Products.
AstaReal is seeking to tap into demand for products that protect against sarcopenia, with the astaxanthin firm hopeful that it will lead to significant opportunities in the functional beverage space.
This year we brought the IPA World Congress + Probiota Americas to Vancouver, where attendees explored the role of the microbiome in the US military, communicating science to consumers, and more. Here are some highlights:
Providing a set of customised nutrition solutions will be key for dietary supplement firms to staying ahead of market competition in the years to come, according to Chinese firm Seven Twenty-Four Science and Technology.
A recent paper by the USP Expert Panel on probiotics has attracted some good attention, and that will hopefully translate into more stakeholders looking to get third-part quality certifications for their products, says USP’s Dr Kit Goldman.
Working with the Bill & Melinda Gates Foundation, DuPont is providing a “unique” probiotic strain to help treat sepsis in infants in Bangladesh, but the strain may also have commercial applications closer to home.
We celebrated 11 winners within the nutrition and wellness industry during our second NutraIngredients-USA awards night in New Orleans. Here are some highlights:
If a probiotic product is not averaging at least a 4.2 score in online consumer reviews, it could be headed for trouble from a sales standpoint, according to a recent study.
Euromonitor has seen a definite softening of the market for probiotic supplements, according to data presented at the recent Probiota Americas 2019 meeting.
In an age of information overload, how can scientists and researchers in the nutrition space make sure they’re communicating scientific findings and messages effectively to the public?
Despite seniors showing a strong interest in functional food and supplements, the number of products launched with senior claims in Europe does not reflect the population which means brands are missing out on a huge market, says Mintel.
