A startup founder who wants to banish the masculine and feminine stereotypes in protein marketing says sports nutrition products should be made more accessible by removing gender-focused health claims.
This year we brought the IPA World Congress + Probiota Americas to Vancouver, where attendees explored the role of the microbiome in the US military, communicating science to consumers, and more. Here are some highlights:
Providing a set of customised nutrition solutions will be key for dietary supplement firms to staying ahead of market competition in the years to come, according to Chinese firm Seven Twenty-Four Science and Technology.
A recent paper by the USP Expert Panel on probiotics has attracted some good attention, and that will hopefully translate into more stakeholders looking to get third-part quality certifications for their products, says USP’s Dr Kit Goldman.
Working with the Bill & Melinda Gates Foundation, DuPont is providing a “unique” probiotic strain to help treat sepsis in infants in Bangladesh, but the strain may also have commercial applications closer to home.
Despite seniors showing a strong interest in functional food and supplements, the number of products launched with senior claims in Europe does not reflect the population which means brands are missing out on a huge market, says Mintel.