NutraWomen Wednesday: Mariëtte Abrahams, CEO and founder of Qina

By Danielle Masterson

- Last updated on GMT

Related tags nutrawomen wednesday personalized nutrition precision nutrition AI

The personalized nutrition guru’s work lies at the intersection of nutrition, technology and society.

Mariëtte Abrahams​ has worked in the clinical and medical nutrition industry for over 20 years. She used her expertise in nutrition, business and research to create a personalized nutrition platform, Qina. The platform is designed to provide reliable market data, actionable insights and expert-led analysis to meet the needs of manufacturers, ingredient suppliers and subject matter experts.

“I see a lot of women, especially on the tech side, taking the lead in terms of creating startups– I think that is fantastic. I see this especially in terms of consumer health, so developing platforms that really address the complexity of healthcare, looking at women whether they want coaching, whether there's testing, whether there's a specific specialist that needs to come about. So they’re bringing all these different services and specializations into one platform and that I think is really key, because most of the time because women make so many of the health decisions as well, most of the time women might have questions about the child or maybe a partner, or the parents that she's looking after. And so I see more and more women looking at this health holistically and looking at it preventatively and I think those are some of the trends that we definitely see,” she said.

Abrahams added that she’s also seeing women take a central role in highlighting social risks and social impacts of AI, such as facial recognition and recommendations from machine learning

“That's really something that I see coming to the fore. They’re writing papers, they are doing publications, they are online doing interviews, they're on TV, and I think that is so good to see because traditionally, (traditionally still​) women really have a central role not only to play in their own homes but also within the community,” said Abrahams. We at Qina are also very passionate about the ethics of AI and I think we need to take a stronger position and raise our voices even louder to make sure that it gets heard.”

Related news

Show more

Related products

show more

Next-Gen Women's Health and 'vagina-on-a-chip'

Next-Gen Women's Health and 'vagina-on-a-chip'

Content provided by SGS Nutrasource | 31-May-2024 | Research Study

In the world of health and wellness, particularly in women’s health, there’s a growing trend in prebiotic and probiotic research. For years, women haven’t...

Effera™ Human Equivalent Lactoferrin

Effera™ Human Equivalent Lactoferrin

Content provided by Helaina Inc | 17-May-2024 | Product Brochure

Helaina’s bioactive protein Effera™ is a novel branded ingredient and the first clinically studied Human Lactoferrin on the market. Human Lactoferrin is...

Pycnogenol® for women’s health

Pycnogenol® for women’s health

Content provided by Horphag Research | 15-May-2024 | White Paper

Every woman in the reproductive age is confronted with regular inconveniences connected to menstruation. For 16% to 91% of menstruating women – depending...

Related suppliers

Follow us

Products

View more

Webinars