Immune support

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Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

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GNC leverages store footprint via same-day delivery deal

By Hank Schultz

GNC is finding a way to leverage its extensive store footprint to improve its ecommerce performance by pairing with delivery service Shipt to enable same day delivery of products direct to consumers.

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New natural solutions for immune health

By Nikki Hancocks

Ingredient producers have extended their portfolios to offer further natural solutions for immune health focused supplements and functional food and drink.

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FDA cites Mercola for alleged COVID-19 treatment claims

By Hank Schultz

Among three warning letters sent recently to dietary supplement marketers over alleged COVID-19 treatment claims was one headline name: Dr Joseph Mercola. FDA alleges he claimed several supplement products can treat or prevent viral infections.