A leading session of the event, which is scheduled for February 14-16, will focus on the proper place of CBD in sports nutrition. As a result of a federal regulatory logjam, CBD still occupies a legal limbo. But that hasn’t stoped formulators and marketers from bringing an almost dizzying array of products to market.
Why sports nutrition firms should care about CBD
In the sports nutrition sphere, advocates say CBD can help with recovery, manage post exercise inflammation and even help ameliorate the effects of traumatic brain injury. But what does the science actually say about this popular ingredient? Expert speakers will delve into this question as well as the trends in product formulation. Another speaker will lay out the pitfalls in finding secure, quality sources of raw material.
Attendees at the event will hear from CEOs of startup brands such as Daniel Lourenco of Ghost Nutrition and Rob Wildman, PhD, of TYM Performance. Attendees will gain insights on what challenges these brands face and how best to serve their needs from a supplier perspective.
Reaching consumers on a personal level
Another focus of the event will be the role of personalized nutrition in the sports product sphere. Companies have taken different approaches to this in the past, from gathering information via basic questionnaires all the way up to complex — and expensive — biometric testing. What has worked and what hasn’t? Dr. Ali Mostashari for will explain his proprietary platform that uses artificial intelligence to find the best personalized nutrition fit for consumers. Joining Mostashari on a panel will be Diana Morgan, MS, of the fast growing brand Care/Of to detail how her company took a different approach to personalized nutrition success.
Why FTC is gunning for you
A recent threat to the category has been the recent action the US Federal Trade Commission to put more than 700 firms on notice about their use of product endorsers. The nature and scope of the action has been unprecedented. AS the use of endorsers is so common in the sports nutrition sphere, companies need to know how to avoid coming into FTC’s crosshairs. Attorney Ivan Wasserman will lay out how companies can still safely benefit from this powerful marketing tool.
The Sports & Active Nutrition summit will bring a first in this category: a presentation from the founder of the first academic program in the country to address esports. Jason Chung, PhD, of the University of New Haven in Connecticut, will take attendees through the program he as created. What does it cover, and what will this new pool of talent mean for and industry eager to reach gamers with new products and services?
Among the confirmed speakers for the event are:
- Jason Chung, PhD, University of New Haven
- Steve Hoffman, principal, Compass Natural Marketing
- Tim Hitchens, PhD, senior technology leader, CV Sciences
- Ralf Jaeger, PhD, MBA, principal of increnovo.com
- Chad Kerksick, PhD, Lindenwood University
- Susan Kleiner, PhD, founder, High Performance Nutrition
- Rob Masterson, RD, head of performance nutrition, Michigan State University
- Diana Morgan, MS, senior vice president of science and regulatory, Care/Of
- Ali Mostashari, PhD, CEO of LifeNome
- Joshua Schall, principal, JSchall Consulting
- Ivan Wasserman, partner, Amin Talati Wasserman
- Rob Wildman, PhD, CEO of TYM Performance
- Dawna Salter Venzon Phd, RD, Principal Research Scientist in Nutrition and Clinical Investigation, Amway
- Gary Kleinman, co-founder, Skinz.gg
- Karl Walsh, CEO, bodybuilder.com
Early bird discount
The venue for the event in 2022 will be the Hyatt Regency in San Diego on beautiful Mission Bay. For more information and to secure an early bird registration discount visit the event homepage.