Authors of a new review argue that daily caffeine safety thresholds set by regulatory bodies should be lowered, while an industry expert says painting “all energy drinks with such a broad brush is inaccurate and irresponsible.”
Consumer purchasing behavior is evolving, shifting from categories like immunity protection and foundational health towards products that enhance fitness and active lifestyles, according to the latest Health & Wellness Trends Report from supplement...
Natural ingredient supplier OmniActive has released the results of a new clinical trial that substantiates the effects of its enXtra ingredient as a caffeine-alternative in the growing energy supplement market.
This month’s launches are packed with branded ingredients aimed largely at brain health, along with energy for athletic performance and a couple metabolic support products for good measure.
Whether it’s that early morning pick-me-up or pre-workout boost, consumers increasingly turn to the energy drink category for its functional benefits, which is expanding the market and creating opportunities for brands to innovate around sports performance,...
Ingredients manufacturer Kyowa Hakko says that immune and cognitive health represent two of the brightest opportunities for product development in the supplement space.
From milkshakes to energy bites, gummies and ‘functional sprays’, German start-up Just Legends has gamers’ specific nutritional needs covered, CEO and co-founder Ole Schaumberg tells FoodNavigator.
The energy drinks industry is reckoning with recent complaints by consumer group Truth in Advertising (TINA) and the UConn Rudd Center for Food Policy & Health over allegations of deceptive and unfair marketing tactics used by numerous brands.
Keurig Dr Pepper Inc. has invested $863 million in Nutrabolt, giving the beverage giant an ownership stake of approximately 30% in the high growth sports nutrition company.
Scientists are calling for a European legal framework for energy drinks (EDs) to regulate maximum levels of active components, volume size, and initiate labelling improvements to mitigate health risks from excessive exposure.
Within a few hours of public launch, Pureboost antioxidant clean energy drink mix raised more than $2 million in crowdfunding from early investors on Wefunder.
Immune health continues to be a primary concern for consumers of functional beverages, according to a new report from Irish ingredient supplier Kerry. The study also found that consumers are increasingly blurring the distinction between the benefits...
Gamers are looking to the health and wellness industry to give them an edge on their competition. We sat down with two experts to see what gamers are into and what brands should consider when formulating for this developing industry.
Dietary supplement manufacturers are required by law to disclose the ingredients inside the bottle, but in order to "protect the brand," they are allowed to hide the actual amounts. This combination of ingredients, known as “Proprietary blends"...
It has been more than a century since citrulline has been identified and codified as a standalone amino acid. Even after all that time research on whether the ingredient provides a true aerobic performance benefit is mixed at best, a new review has found.
Gatorade is preparing for a massive 2023 rollout of energy drink brand Fast Twitch, designed for athletic performance with 200mg of caffeine, B vitamins, and electrolytes.
Sleep-deprived, stressed, and under pressure to perform academically while balancing their newfound freedom, college students are a burgeoning yet underserved market for health and nutrition products, says The Vitamin Shoppe CEO Sharon Leite.
PepsiCo is making a $550m investment in functional energy drink Celsius: further boosting its focus on the energy category and eying up a shared opportunity to drive growth and innovation in the sector.
This year’s Sports Nutrition Summit brought in experts that provided the insights needed to earn the respect of gamers, especially when it comes to authenticity, health and wellness.
The pandemic has had a draining effect on many of us, leading some to reach for a beverage that gives us a little pep in our step. In order to meet consumer demand, players are looking for new and innovative ways to stand out by offering unique and distinct...
The Sports & Active Nutrition Summit 2022 returns in February as an in-person event. Located in sunny San Diego, the meeting will feature cutting-edge content from subject matter experts that will help companies succeed in this market sector that...
Packaging is often the first interaction that shoppers have with a product and most consumers agree it plays a major role in their purchasing decisions.
While healthcare providers (HCPs) are positioned to identify and treat poor nutrition in their at-risk patients, their efforts may fall short because of inadequate time and training.
The passing of NFL player Korey Stringer two decades ago, and the implication of the popular ingredient ephedra in that tragedy, was a seminal event in the dietary supplement sphere. Experts agree it helped bring into being adverse event reporting for...
After spending decades leading the likes of Vitaminwater, SmartWater, and Red Bull, ROAR Organics tapped Alexandra Galindez as their CEO. But the CPG executive didn’t just bring her experience with her, she also brought on several women to fill other...
A recent study found isomaltulose, a low glycemic sugar, quelled blood sugar spikes after a running trial to exhaustion better than did other sugars. But one expert questioned whether the differences were significant.
A new functional beverage has launched based on white tea with added phytonutrients to deliver on a promise of everyday health support, the brand founders claim.
It’s milk, but not as we know it, Jim… To be precise, GoodSport is dairy milk, but with the protein and fat removed via ultra-filtration, leaving a clear sugary fluid loaded with electrolytes and vitamins. But does this upcycled elixir (better known as...
Recent news reports about the marketing of products featuring Delta-8 THC as a prominent constituent have muddied the waters enough that the US Hemp Roundtable felt it necessary to clarify again what should—and shouldn’t—be called a hemp product.
The German Sport University Cologne just published their third esports study that took a look at what Germany's esports athletes eat. What they found may come as a surprise.
Tespo recently launched a new product to support bariatric surgery patients and a digital health platform to help them meet their nutritional challenges.
Fast growing energy drink manufacturer Celsius reported a sales increase of more than 80% in its most recent quarterly earnings statement. The company anticipates even better results in the future when gyms and other exercise venues can reopen.
A new paper suggests that measuring proper hydration in the body is far more complex than might be assumed. Multiple tests might need to be done to get an accurate measurement, the authors claimed.
While immune support products have been on trend during the entire pandemic, developers have shifted their focus to children. Immune-supporting ingredients like elderberry and zinc lead the way, along with probiotics, multis, and even a magnesium supplement...
The Natural Products Association has asked FDA to clarify that the minor amount of calories contributed by certain amino acids do not need to be reported on labels. Publication of an official enforcement discretion would forestall frivolous lawsuits,...
