Energy drinks and shots

Lloyd Parker, head of nutrition for Everton FC, presented at the Sports Nutrition Summit 2020 in San Diego.  NutraIngredients-USA/Justin Howe

Sports Nutrition Summit 2020

Supplementation forms key part of Everton FC nutrition approach

By Hank Schultz

Supplementation forms a key part of the nutrition protocol of Everton FC, one of the oldest clubs in English football. It’s part of a revamp of the club’s approach to fueling players, brought on by the team’s first dedicated head of nutrition.

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

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