A study using elite and high level recreational athletes has found that a high dose of caffeine boosted anaerobic performance in both groups and boosted mood states, but in the elite group only.
A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.
Coca-Cola China is banking on the popularity of digital e-commerce in the country to introduce its second local sports drink BodyArmor to consumers via its Tmall store, along with other products only found in other global markets thus far.
Friesland Campina’s revamped operational structure will help better meet the needs of North American customers, an executive said at a recent trade show.
A new hangover cure developed from Asian medicinal traditions aims to make the category as popular in the United States as it is in South Korea, the developers say.
We get up close and personal with Robert Walker, CEO of Sci-MX (owned by Samworth Brothers), to discover what lead him to become the boss of a leading sports nutrition brand and hear his insights into the industry he has lived and breathed for nearly...
OmniActive Health Technologies will launch a new sustained release energy ingredient at the Supply Side West trade show, the company announced this week.
We talk to John Learish, SVP of Marketing and Carl Seletz, Chief Global Officer, at GNC, to find out how regulations, condition-specific products, innovative formulas and purchasing power in Brazil are helping to push the sector forward. Yet, how the...
A modified form of queretin has been shown to increase muscle mass in a trial with teenaged athletes, opening up a potential new application for this antioxidant ingredient.
Energy drink company Celsius continues its meteoric rise with a greater emphasis on marketing spend, distribution growth and a new tie in with an esports organization. And like many other beverage companies, Celsius has a CBD product waiting in the wings.
