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The second wave of esports supplementation

By Danielle Masterson

Gamers are looking to the health and wellness industry to give them an edge on their competition. We sat down with two experts to see what gamers are into and what brands should consider when formulating for this developing industry.

NutraCast: GHOST Lifestyle: Making transparency cool since 2016

NutraCast: GHOST Lifestyle: Making transparency cool since 2016

By Danielle Masterson

Dietary supplement manufacturers are required by law to disclose the ingredients inside the bottle, but in order to "protect the brand," they are allowed to hide the actual amounts. This combination of ingredients, known as “Proprietary blends"...

NutraCast: Marquis on cracking the code in functional beverages

NutraCast: Marquis on cracking the code in functional beverages

By Danielle Masterson

The pandemic has had a draining effect on many of us, leading some to reach for a beverage that gives us a little pep in our step. In order to meet consumer demand, players are looking for new and innovative ways to stand out by offering unique and distinct...

NutraWomen Wednesday: Alex Galindez, CEO of ROAR Organics

NutraWomen Wednesday: Alex Galindez, CEO of ROAR Organics

By Danielle Masterson

After spending decades leading the likes of Vitaminwater, SmartWater, and Red Bull, ROAR Organics tapped Alexandra Galindez as their CEO. But the CPG executive didn’t just bring her experience with her, she also brought on several women to fill other...

Image courtesy of Nature's Bounty

Nature's Bounty enters esports market

By Danielle Masterson

The flagship brand of The Bountiful Company has unleashed three new products as it forays into the esports and brain health markets.

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Celsius posts more than 80% sales gain in third quarter

By Hank Schultz

Fast growing energy drink manufacturer Celsius reported a sales increase of more than 80% in its most recent quarterly earnings statement. The company anticipates even better results in the future when gyms and other exercise venues can reopen.

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Just drink when you’re thirsty? Think again

By Hank Schultz

A new paper suggests that measuring proper hydration in the body is far more complex than might be assumed. Multiple tests might need to be done to get an accurate measurement, the authors claimed.

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Kid-centric products dominate October

By Danielle Masterson

While immune support products have been on trend during the entire pandemic, developers have shifted their focus to children. Immune-supporting ingredients like elderberry and zinc lead the way, along with probiotics, multis, and even a magnesium supplement...

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NPA asks FDA to help curb lawsuits over caloric values of BCAAs

By Hank Schultz

The Natural Products Association has asked FDA to clarify that the minor amount of calories contributed by certain amino acids do not need to be reported on labels. Publication of an official enforcement discretion would forestall frivolous lawsuits,...

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Celsius notches another earnings record

By Hank Schultz

Energy drink brand Celsius Holdings notched record revenue in the second quarter of 2020 as the company nears its goal of nationwide distribution.

Lloyd Parker, head of nutrition for Everton FC, presented at the Sports Nutrition Summit 2020 in San Diego.  NutraIngredients-USA/Justin Howe

Sports Nutrition Summit 2020

Supplementation forms key part of Everton FC nutrition approach

By Hank Schultz

Supplementation forms a key part of the nutrition protocol of Everton FC, one of the oldest clubs in English football. It’s part of a revamp of the club’s approach to fueling players, brought on by the team’s first dedicated head of nutrition.

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

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