Bioenergy Ribose says its recent Novel Foods approval in the EU will help stoke the considerable momentum the brand has built up over the years, a momentum that helps it win the fight against copy cat material.
Targeting the right influencers for a marketing campaign brought in a return six times higher than the average social media food campaign, according to a recent analysis from consumer research company IRI for one of its clients, energy shot brand 5-hour...
What’s the typical profile of an energy drink consumer in the US, and how much are they drinking? Researchers from the Harvard T.H. Chan School of Public Health analyzed data from a national health survey to get some answers.
Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.
Sparkling botanical beverage brand Petal has had a busy first year as the company doubled its product line with three new flavors, underwent a reformulation (swapping out stevia and erythritol for organic agave), and is now primed for national distribution...
A curcumin ingredient offered by a new supplier is banking on a proprietary nanotechnology delivery system to boost its bioavailability and to set it apart from other similar ingredients on the market.
Chocolate milk outperformed a commercial sports drink in a study looking at strength gains in adolescent athletes. But study—set up as a field trial—also highlighted the difficulties of translating lab results to the real world.