There was a time when sports drinks at convenience stores meant electrolyte drinks like Gatorade… and that was about it. Soon, products from specialty sports nutrition staples like Optimum Nutrition, BSN, and Isopure will also be available at convenience...
From why Facebook is a great way to garner consumer insights on a budget, to why inviting chefs to your focus group could help invigorate and speed up your innovation process, FoodNavigator-USA’s Food Innovation Forum covered a lot of ground. Here are...
Energy and sports drink companies have heavily invested in marketing towards the video gaming community, a space which the cognitive supplement space may benefit from, according to category experts.
Despite the perception that sports nutrition products tend to include ‘edgy’ ingredients, data suggest that these are among the safest of supplements, already a very safe category, an expert says,
You can’t yet find the next great athlete by doing a genetic test. But you can determine who is most likely to benefit from caffeine, a common sports nutrition ingredient
Sports and energy drink sales hit $25bn in 2016, according to the latest research by market data firm Packaged Facts. The firm forecasts that the category “will remain among the fastest growing sectors of the beverage market.”
Healthy Skoop, a Boulder-based nutritional product company, is capitalizing on the plant-based nutrition trend with new product launches and an expanded retail footprint.
Despite the emerging trend of blurring category lines in the functional beverage sector, many consumers still hesitate to believe the claims and attributes on pack, let alone make a purchase, a new study from Mintel reveals. But it's not stopping...
British brand Beet It is bringing the benefits of its beet juice products to the US with a nation wide retail launch to accompany its existing online sales.
Four months after Tyson Foods took a 5% stake in plant-based meat brand Beyond Meat, Canadian packaged meats giant Maple Leaf Foods has struck a $140m deal to acquire plant-based protein maker Lightlife Foods from Brynwood Partners.
Pepsi won’t be rolling out Mug Root Beer with Sweetmyx 617 nationwide
The oligomer was designed to help manufacturers reduce or eliminate the need for sucrose, glucose, and fructose, with potential applications ranging from energy source for sports nutrition to prebiotic supplements.
Experts from Douglas Labs, Bodybuilding.com, the International Society of Sports Nutrition, and Mintel will discuss the latest trends in sports nutrition and how to address consumer demands for clean label and transparency in this FREE online forum hosted...
Amway is building on an earlier acquisition and is seeking to reach new markets with the launch of its XS Sports Nutrition line, the company announced recently.
