Energy drinks and shots

February Launch Pad

February Launch Pad

By Danielle Masterson

The month of February encourages a smile with a dentaceutical and a happy mood chew, while Nutrafol goes skin deep, and EyePromise taps the brain health market.

NutraCast: Are energy drinks under attack? FoodChain ID weighs in

NutraCast: Are energy drinks under attack? FoodChain ID weighs in

By Danielle Masterson

As caffeine content in energy drinks climbs to new heights, some countries and retailers are banning the products or imposing age restrictions. In the US and UK, there are no national regulations that ban the sale of highly-caffeinated energy drinks,...

Getty Images / SmartBoy10

May Launch Pad

By Danielle Masterson

This month’s launches are packed with branded ingredients aimed largely at brain health, along with energy for athletic performance and a couple metabolic support products for good measure.

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Collaborate to reduce energy drink health risks, scientists warn

By Nicola Gordon-Seymour

Scientists are calling for a European legal framework for energy drinks (EDs) to regulate maximum levels of active components, volume size, and initiate labelling improvements to mitigate health risks from excessive exposure.

Getty Images / Arsenii Palivoda

The second wave of esports supplementation

By Danielle Masterson

Gamers are looking to the health and wellness industry to give them an edge on their competition. We sat down with two experts to see what gamers are into and what brands should consider when formulating for this developing industry.

NutraCast: GHOST Lifestyle: Making transparency cool since 2016

NutraCast: GHOST Lifestyle: Making transparency cool since 2016

By Danielle Masterson

Dietary supplement manufacturers are required by law to disclose the ingredients inside the bottle, but in order to "protect the brand," they are allowed to hide the actual amounts. This combination of ingredients, known as “Proprietary blends"...

NutraCast: Marquis on cracking the code in functional beverages

NutraCast: Marquis on cracking the code in functional beverages

By Danielle Masterson

The pandemic has had a draining effect on many of us, leading some to reach for a beverage that gives us a little pep in our step. In order to meet consumer demand, players are looking for new and innovative ways to stand out by offering unique and distinct...

NutraWomen Wednesday: Alex Galindez, CEO of ROAR Organics

NutraWomen Wednesday: Alex Galindez, CEO of ROAR Organics

By Danielle Masterson

After spending decades leading the likes of Vitaminwater, SmartWater, and Red Bull, ROAR Organics tapped Alexandra Galindez as their CEO. But the CPG executive didn’t just bring her experience with her, she also brought on several women to fill other...

Image courtesy of Nature's Bounty

Nature's Bounty enters esports market

By Danielle Masterson

The flagship brand of The Bountiful Company has unleashed three new products as it forays into the esports and brain health markets.

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