305-Life, a new health and wellness brand, has introduced a ready-to-mix supplement line with tropical flavors that pay homage to the musician’s hometown of Miami.
The individually-packaged powders mix with water, and are designed to tackle pill fatigue. The powders were formulated for everyday life, as well as recovery and energy. The creators of the portfolio, known as the 30V-Collective, are a group of industry veterans, marketing experts, trainers and entrepreneurs known for their business approach and presence in Miami. One of the co-founders in the company is Roger Yuan, a Hollywood stuntman and actor who’s appeared in films like Skyfall, John Wick and the upcoming Warner Bros./HBO Max film, Dune.
Pitbull, who is currently on tour, said the brand was born out of the pandemic. While quarantined, the musician collaborated with the 30V-Collective.
"It's an honor to partner and co-found 305-Life," said Armando Perez (Pitbull). "In these times, it's important that people take care of themselves. We all work hard to achieve our goals while balancing family, friends and whatever life throws our way. 305-Life is all about maintaining a healthy lifestyle and helping those who strive to be a better version of themselves.”
305-Life offers three different formulas: Everyday Energy, formulated with guarana seed extract, green tea and caffeine to enhance performance; Everyday Recovery, which contains electrolytes, and vitamins B-6 and B-12 for hydration; and Everyday Life, formulated with CoQ10, resveratrol and selenium to support the immune system and heart health.
The global dietary supplements market size is expected to experience exponential growth by reaching over $117 billion by 2027 while exhibiting a CAGR of 9.8% between 2020 and 2027, according to Fortune Business Insights. This is attributable to the increasing demand for personalized dietary supplements and the rising prevalence of chronic diseases such as diabetes, hypertension, high cholesterol levels, and other heart ailments.
"While there is so much demand, consumers are overwhelmed with all the supplement options currently on the market,” said Yuan. “As a professional trainer who specializes in movement, martial arts, and action design for big-budget Hollywood films and works with touring music entertainers like Armando, I saw the need for a product that suits the way people truly live their lives. Consumers are suffering pill fatigue with all the drugs and vitamins they take daily. Our ready-mix dosage packet solves that pain point and is both convenient and flavorful while keeping you vitalized and energized to take on each day.”
A portion of sales from 305-Life will benefit the musician’s SLAM! Foundation, a non-profit organization that provides educational opportunities for students in grades K-12 across schools in Florida, Nevada, and Georgia.
More to Come
The 305-Life line is slated to expand in the coming years to include beauty, bath & body products, and a membership platform to the 305-community that includes online guidance and training for health and wellness.