Diet positioning was hard to pull-off, Celsius learned. When the thermogenic drink brand switched its key messaging from weight loss to energy and fitness, everything changed for the better, its CEO told us.
Sparkling botanical beverage brand Petal has had a busy first year as the company doubled its product line with three new flavors, underwent a reformulation (swapping out stevia and erythritol for organic agave), and is now primed for national distribution...
A curcumin ingredient offered by a new supplier is banking on a proprietary nanotechnology delivery system to boost its bioavailability and to set it apart from other similar ingredients on the market.
Chocolate milk outperformed a commercial sports drink in a study looking at strength gains in adolescent athletes. But study—set up as a field trial—also highlighted the difficulties of translating lab results to the real world.
Children and adolescents who excessively consume caffeine-containing energy drinks over a short period of time, can experience sleep problems, anxiety and heart palpitations, say Norway’s food authorities.
Florida-based energy drink player Celsius Holdings has announced a deal that will both expand the company’s footprint in mainland China, as well as enable it to recoup money it has invested thus far in entering the market.