Often a pregnancy staple for many women, pickle juice is attracting a new audience. The salty beverage is gaining traction as a functional ingredient, particularly for athletes.
By Hank Schultz, Danielle Masterson and Mary Ellen Shoup
The recent Sports Nutrition Summit brought cutting edge scientific and market insights to attendees who also had the opportunity to make important contacts with major players in the industry.
Modere, a direct selling company focused on social media as a method of reaching customers, has delved into the cognitive support and sports fitness arenas with new products launched at a recent meeting in Anaheim, CA.
Supplementation forms a key part of the nutrition protocol of Everton FC, one of the oldest clubs in English football. It’s part of a revamp of the club’s approach to fueling players, brought on by the team’s first dedicated head of nutrition.
Many pro sports leagues still have a long way to go when it comes to supporting players with proper nutrition and supplementation, which could be a big opportunity for sports nutrition companies.
Personal experience with cognitive issues led entrepreneur Chris Miller to found a nootropic beverage brand that he says does a better job of helping him hold focus than do commonly recommended solutions.
A study using elite and high level recreational athletes has found that a high dose of caffeine boosted anaerobic performance in both groups and boosted mood states, but in the elite group only.
A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.
Coca-Cola China is banking on the popularity of digital e-commerce in the country to introduce its second local sports drink BodyArmor to consumers via its Tmall store, along with other products only found in other global markets thus far.
Friesland Campina’s revamped operational structure will help better meet the needs of North American customers, an executive said at a recent trade show.
A new hangover cure developed from Asian medicinal traditions aims to make the category as popular in the United States as it is in South Korea, the developers say.
