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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Robert Walker

The big dog: Sci-MX boss in the hot seat

By Nikki Hancocks

We get up close and personal with Robert Walker, CEO of Sci-MX (owned by Samworth Brothers), to discover what lead him to become the boss of a leading sports nutrition brand and hear his insights into the industry he has lived and breathed for nearly...

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More distribution, esports deal helps drive rapid growth for Celsius

By Hank Schultz

Energy drink company Celsius continues its meteoric rise with a greater emphasis on marketing spend, distribution growth and a new tie in with an esports organization. And like many other beverage companies, Celsius has a CBD product waiting in the wings.

Getty | ThitareeSarmkasat

Keto diet claims vs reality: What the science says

By Nikki Cutler

The keto diet is often not the performance boosting mechanism it is claimed to be, according to an expert who plans to set the record straight at NutraIngredients’ Sports Nutrition Summit next month.

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