Modere, a direct selling company focused on social media as a method of reaching customers, has delved into the cognitive support and sports fitness arenas with new products launched at a recent meeting in Anaheim, CA.
Supplementation forms a key part of the nutrition protocol of Everton FC, one of the oldest clubs in English football. It’s part of a revamp of the club’s approach to fueling players, brought on by the team’s first dedicated head of nutrition.
Personal experience with cognitive issues led entrepreneur Chris Miller to found a nootropic beverage brand that he says does a better job of helping him hold focus than do commonly recommended solutions.
A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.
Coca-Cola China is banking on the popularity of digital e-commerce in the country to introduce its second local sports drink BodyArmor to consumers via its Tmall store, along with other products only found in other global markets thus far.