Energy drinks and shots

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Celsius posts more than 80% sales gain in third quarter

By Hank Schultz

Fast growing energy drink manufacturer Celsius reported a sales increase of more than 80% in its most recent quarterly earnings statement. The company anticipates even better results in the future when gyms and other exercise venues can reopen.

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Just drink when you’re thirsty? Think again

By Hank Schultz

A new paper suggests that measuring proper hydration in the body is far more complex than might be assumed. Multiple tests might need to be done to get an accurate measurement, the authors claimed.

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Kid-centric products dominate October

By Danielle Masterson

While immune support products have been on trend during the entire pandemic, developers have shifted their focus to children. Immune-supporting ingredients like elderberry and zinc lead the way, along with probiotics, multis, and even a magnesium supplement...

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NPA asks FDA to help curb lawsuits over caloric values of BCAAs

By Hank Schultz

The Natural Products Association has asked FDA to clarify that the minor amount of calories contributed by certain amino acids do not need to be reported on labels. Publication of an official enforcement discretion would forestall frivolous lawsuits,...

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Celsius notches another earnings record

By Hank Schultz

Energy drink brand Celsius Holdings notched record revenue in the second quarter of 2020 as the company nears its goal of nationwide distribution.

Lloyd Parker, head of nutrition for Everton FC, presented at the Sports Nutrition Summit 2020 in San Diego.  NutraIngredients-USA/Justin Howe

Sports Nutrition Summit 2020

Supplementation forms key part of Everton FC nutrition approach

By Hank Schultz

Supplementation forms a key part of the nutrition protocol of Everton FC, one of the oldest clubs in English football. It’s part of a revamp of the club’s approach to fueling players, brought on by the team’s first dedicated head of nutrition.

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GNC bets on energy drink promotion to help find new customers

By Hank Schultz

A leading marketing strategist says GNC is evolving to be a ‘better for you’ convenience store as it tries to cope with changes in the retail world and shifts in consumers’ interest in categories like weight management.

Robert Walker

The big dog: Sci-MX boss in the hot seat

By Nikki Hancocks

We get up close and personal with Robert Walker, CEO of Sci-MX (owned by Samworth Brothers), to discover what lead him to become the boss of a leading sports nutrition brand and hear his insights into the industry he has lived and breathed for nearly...

Celsius photo

More distribution, esports deal helps drive rapid growth for Celsius

By Hank Schultz

Energy drink company Celsius continues its meteoric rise with a greater emphasis on marketing spend, distribution growth and a new tie in with an esports organization. And like many other beverage companies, Celsius has a CBD product waiting in the wings.

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Keto diet claims vs reality: What the science says

By Nikki Cutler

The keto diet is often not the performance boosting mechanism it is claimed to be, according to an expert who plans to set the record straight at NutraIngredients’ Sports Nutrition Summit next month.

How much ROI can a company get through influencer marketing?

How much ROI can a company get through influencer marketing?

By Adi Menayang

Targeting the right influencers for a marketing campaign brought in a return six times higher than the average social media food campaign, according to a recent analysis from consumer research company IRI for one of its clients, energy shot brand 5-hour...

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