NutraIngredients-USA Awards 2024: What are our judges looking for?

By Stephen Daniells

- Last updated on GMT

NutraIngredients-USA Awards 2024: What are our judges looking for?

Related tags NutraIngredients-USA Awards Unmetered Sports nutrition Probiotics Unmetered Beauty from within Cognitive function omega-3

We are still accepting entries for the 2024 NutraIngredients-USA Awards, and we’re often asked about the judging process, so here’s what you need to know…

Obviously, the criteria are slightly different for each category, but overall we can break it down four ways:

1)     Can you show us that there is a genuine consumer demand?

2)     Do you have solid scientific evidence to demonstrate a unique nutritional solution to this need or problem?

3)     Can you also demonstrate commercial success and engagement from your core target market(s)?

4)     What gives your entry the ‘X factor’? What makes it stand out from the crowd?

It is important to note that for the ingredient and finished consumer product categories your entry doesn’t have to be something new. We’ve recognized established ingredients and products in the past, but those entries have displayed how the previous 12 months have been special: Perhaps a new study or studies were published that significantly advanced our understanding or opened up new commercial positioning for the ingredient or product. Or maybe the ingredient or product had a stellar year with consumers and broke sales records.

For the other categories like nutrition research project and personalized nutrition initiative, the criteria are similar but obviously science is totally central to these categories.

The closing date for awards entries is Friday, March 29, 2024 at 11:55pm CT (Chicago)​. Please see the NutraIngredients-USA Awards​ website for further details.

The winners will be announced during an awards presentation on July 15 at the NutraIngredients-USA's Headquarters in Chicago.

14 Categories

This is your chance to stand out as a leader in your market segment and showcase your success and innovation to the rest of the industry in the following areas:


Beauty from Within
Cognitive Function
Healthy Aging
Microbiome Modulation
Sports Nutrition

Finished Products

Microbiome Modulation
Sports Nutrition

Specialty Awards

Innovations in Women’s Health Award
Start-up Award
Nutrition Research Project

NutraIngredients-USA Editor Awards

Editors Award for Industry Initiative of the Year (free to enter)
NutraChampion (free to enter)

Entry to the awards will be set at a fee of $249​ per entry. Please see the NutraIngredients-USA Awards website for further details.

The full list of our judges can be found HERE​.

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