‘The most desirable award for a company who develops active ingredients’: Industry gears up for NIU Awards broadcast

By Stephen Daniells

- Last updated on GMT

Industry gears up for NIU Awards broadcast

Related tags NutraIngredients-USA Awards Unmetered Probiotics Sports nutrition Unmetered Beauty from within Cognitive function nutrition research healthy aging botanicals

The winners of the 2024 NutraIngredients-USA Awards will be revealed during an awards presentation at NutraIngredients-USA's Chicago HQ live on July 15. Our finalists are excited to hear the results. You should be, too!

Described as “the industry’s most coveted awards – similar to the Oscars!”, the NutraIngredients-USA Awards focus on true innovation, long-term market success and cutting-edge research. The awards honor the best and brightest in ingredients, finished products, companies, people and initiatives in the nutrition and dietary supplements industry.

Commenting on being named a finalist, a spokesperson for Mibelle Biochemistry, a finalist in the Beauty from Within Ingredient category for AnaGain Nu, said: “To us the NutraIngredients-USA Award is the most desirable award for a company who develops active ingredients for the health supplement space.”

A spokesperson for the ingredient enfinity​ (NNB Nutrition, distributed by TSI Group), said: “Being a finalist in the Ingredient of the Year category for cognitive ingredients is a major milestone for enfinity​. It signifies industry recognition of the unique benefits of enfinity​ and the evolution that’s happening in the cognitive function space. It motivates us to continue in research and development efforts, ensuring we remain at the forefront of innovation in the nootropic market.”

Solnul was named as a finalist in the Start-up of the Year category. A spokesperson for the company told us: “Being a finalist is tremendously important to us because it acknowledges our team's hard work and partner’s success. It reinforces our position as leaders in the industry and pioneers in the resistant starch category, providing us with a platform to share our breakthroughs and insights with a broader audience.

“This recognition not only enhances our credibility with consumers and partners but helps to extend our reach and impact in the community.”

Strong recognition

Ingredients by Nature’s Eriomin is a finalist in the Healthy Aging Ingredient category. A spokesperson said: “Being a finalist in these prestigious awards is a great honor and recognition. It's another way to show the industry and consumers that we have truly put in the time and effort to develop a best-in-class ingredient to help support healthy aging.” 

Femme by SynBalance is a finalist in the Microbiome Modulation Ingredient category, and a spokesperson told us: “Being a finalist in the NutraIngredients Award USA is immensely important to us as it validates our hard work and innovative approach in the nutraceutical industry. It acknowledges our commitment to scientific research and the development of effective solutions for women's health through microbiome modulation.

“This award would strengthen our credibility and visibility in the North America market, especially after the EU recognition in the same category, helping us build stronger relationships with local partners and customers.”

The Awards presentation will take place at NutraIngredients-USA's Chicago HQ live on July 15, with winners announced for all 14 categories.

… and now for the finalists (alphabetically​) for the NutraIngredients-USA Awards categories: 

Ingredients of the Year

Beauty from Within

  • AnaGain Nu, Mibelle AG Biochemistry
  • Sepibliss™, Seppic
  • Zeropollution, Monteloeder by Suannutra

Cognitive Function

  • AmaTea® Max, Applied Food Sciences
  • enfinity®, NNB Nutrition (distributed by TSI Group)
  • KeepCalm, SynBalance

Healthy Aging

  • Eriomin®, Ingredients by Nature
  • FA15, Seraphina Therapeutics
  • PrimaVie (purified shilajit), Kerry

Microbiome Modulation

  • Benicaros, NutriLeads BV
  • Femme, SynBalance
  • Solnul®​ (Resistant Potato Starch), MSP Starch Products

Sports Nutrition

  • ActivAMP®, Gencor & BTC
  • PEAK ATP®, TSI Group
  • TetraSOD®, Fitoplancton Marino

Products of the Year


  • Adrenal Health Daily Support, Gaia Herbs
  • Calocurb, Calocurb
  • XYMOGEN Red Yeast Rice, SunWay Biotech & XYMOGEN

Microbiome Modulation

  • Floré GI SereniT, Floré
  • Member's Mark™ Women's Daily Probiotic, Sam's Club
  • Omni-Biotic AB 10, AllergoSan USA


  • NYO3® Ultra-boost Omega-3 Antarctic Krill Oil, NYO3
  • Omega-3 Fish Oil Gummy Bites, Life Extension
  • Qunol Advanced Omega-3 Krill & Fish Oil Complex, Quten Research Institute

Sports Nutrition

  • Beet It Sport Nitrate 400 Shot, James White Drinks
  • LiquidFuel, Manuka Performance
  • MuscleTech Peptide 185™, Iovate Health Sciences

Specialty Awards

Innovations in Women's Health Award

  • Affron, Pharmactive Biotech Products
  • Member's Mark Women's Daily Probiotic, Sam's Club
  • Venetron, Tokiwa Phytochemical

Nutrition Research Project

  • Formulated Palmitoylethanolamide Supplementation Improves Parameters of Cognitive Function and BDNF Levels in Young, Healthy Adults: A Randomized Cross-Over Trial, Gencor
  • Prospective Randomized, Double-Blind, Placebo-Controlled Study of a Standardized Oral Pomegranate Extract on the Gut Microbiome and Short-Chain Fatty Acids, Verdure Sciences®
  • The exercise-mimetic properties of Mango Leaf extra (Zynamite®) combined with quercetin in human skeletal muscle, Nektium Pharma

Start-Up Award

  • Nimble Science
  • Purity-IQ
  • Solnul®


The 2024 NutraChampion & NutraIngredients-USA Editors Award for Industry Initiative of the Year will be announced on July 15.

For more information about the awards, sign up for alerts HERE​.            


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