Turning around a juggernaut
“Oftentimes legacy brands have the weight and baggage of people that may have been loyal to the brand but may no longer be receptive to the new ideas. But what might have worked for the brand in the past may not appeal to the modern day consumer, who is looking for something more on trend. Smaller brands don’t have that baggage so they can start with a clean slate and they can take the business in many different directions.” Santosh Padki, Bare Snacks