How is the innovation process changing?
“At Nielsen we have software that helps to quickly analyze what’s happening from an innovation standpoint in a category, plus what’s happening in an adjacent category and whether you can apply that. So we’ve seen things going thinner in bakery – thinner breads and wraps - and that’s playing out now in snacks.” Jenny Frazier, Nielsen
FOOD INNOVATION FORUM HIGHLIGHTS: ‘At the heart of all the successful brands over the last 4-5 years is the idea of simplicity…’ Meet our expert panel… Can ‘big food’ still innovate? Innovation to order? Tapping into an unmet need Speed to market Can legacy brands be repositioned? Turning around a juggernaut What is innovation? Do we really want blue sky innovation? Can you win by targeting a niche? Incremental change Not every product deserves to win Global trends Why do innovations fail? What are the chances of success? Who is your target consumer? Testing, testing… Dude, where’s my consumer? The endless shelf How is the innovation process changing? Tools of the trade Bring in the chefs! I need to change the innovation culture in our company, how do I do it? Watch the webinar on demand!