Can ‘big food’ still innovate?
"Some legacy brands are struggling to be relevant, but if they can tackle their image and business model issues, they could really come back and dominate the marketplace." Greg Fleishman, Foodstirs
"Look at Lay’s, which has launched Simply Organic [Doritos, Tostitos] it’s so simple, there’s nothing hyperfunctional about it, it’s just cleaning up the label. You can also get around image issues by partnering with another brand that has stature in the marketplace.” Greg Fleishman, Foodstirs