Tapping into an unmet need
“Can big food still innovate? Look at Mtn Dew Kickstart: they tapped into a segment of the market that wants an energy boost in the morning but doesn’t necessarily like coffee, so they [PepsiCo] were able to reinvent the carbonated beverage as a potential breakfast drink." Jenny Frazier, Nielsen
FOOD INNOVATION FORUM HIGHLIGHTS: ‘At the heart of all the successful brands over the last 4-5 years is the idea of simplicity…’ Meet our expert panel… Can ‘big food’ still innovate? Innovation to order? Tapping into an unmet need Speed to market Can legacy brands be repositioned? Turning around a juggernaut What is innovation? Do we really want blue sky innovation? Can you win by targeting a niche? Incremental change Not every product deserves to win Global trends Why do innovations fail? What are the chances of success? Who is your target consumer? Testing, testing… Dude, where’s my consumer? The endless shelf How is the innovation process changing? Tools of the trade Bring in the chefs! I need to change the innovation culture in our company, how do I do it? Watch the webinar on demand!