Bring in the chefs!
"In the past we’d bring in a group of consumers and give them food to eat and have them respond to that. Now we put chefs in the same room with the consumers and they develop ideas about how to make the products better and it helps you get a quick handle about what the hot buttons are that are driving tastes and desires." Marc Halperin, CCD Innovation
FOOD INNOVATION FORUM HIGHLIGHTS: ‘At the heart of all the successful brands over the last 4-5 years is the idea of simplicity…’ Meet our expert panel… Can ‘big food’ still innovate? Innovation to order? Tapping into an unmet need Speed to market Can legacy brands be repositioned? Turning around a juggernaut What is innovation? Do we really want blue sky innovation? Can you win by targeting a niche? Incremental change Not every product deserves to win Global trends Why do innovations fail? What are the chances of success? Who is your target consumer? Testing, testing… Dude, where’s my consumer? The endless shelf How is the innovation process changing? Tools of the trade Bring in the chefs! I need to change the innovation culture in our company, how do I do it? Watch the webinar on demand!