'First of all, you need a kick-ass product...'
If you don't have a kick-ass product, pack up and go home
"Large players are cutting investment in R&D and leaving innovation to you guys," added Horsky. "If you're very creative, you can make a lot of noise on a very limited budget."
That said, you still need a "kick-ass product," or you might as well pack your bags and go home, cautioned Horsky. "You have to solve a problem for consumers, have a very clear positioning, and stay focused. You can move fast, but you've got to sweat the details."
