'First of all, you need a kick-ass product...'
'We only use ingredients you can draw...'
At Rafael's, meanwhile, taste, health and nutrient density are top priorities, while its strapline ('We only use ingredients you can draw') helps illustrate, literally, its clean-label credentials.
The family-owned firm - which began life as an organic granola business - is currently targeting the US market with its fiber-packed date truffles, which promise guilt-free indulgence.
