'First of all, you need a kick-ass product...'
We searched for start-ups that DIDN'T apply to work with us...
While traditional accelerator programs select a small cohort of start-ups to mentor over a fixed period culminating in a pitch to investors, Tech For Good "has no rules," because everyone's needs are different, said Shimony. "The really killer start-ups don't need that kind of structured program... We searched for start-ups that DIDN'T apply to work with us..."