'First of all, you need a kick-ass product...'
Frutarom: We're on a mission to make natural products more affordable
We end our gallery with serially acquisitive flavors and natural ingredients firm Frutarom, which is looking to burst through the $2bn revenue barrier in 2020, and is on a mission to make natural products more affordable, said CEO Ori Yehudai.
"If you ask manufacturers - would you buy this [natural color/flavor/preservative] if it cost 25% more - as opposed to 100% or 200% more, they say 'Yes!' so we are working with growers of annatto, rosemary and other products to bring costs down."
