'First of all, you need a kick-ass product...'
START-UP NATION: Israeli food innovation in action... from micro algae and grasshoppers to chickpea protein
It's got a population of just 8.2 million, but in the innovation stakes, Israel punches well above its weight, if you take the authors of best-selling tome Start Up Nation at their word. But are Israel's most promising start-ups just focused on tech, or is food getting their entreprenurial juices flowing? FoodNavigator-USA editor Elaine Watson headed to Tel Aviv to find out...
START-UP NATION: Israeli food innovation in action... from micro algae and grasshoppers to chickpea protein Mondelez innovation lead: There's never been a better time to start a food company If you don't have a kick-ass product, pack up and go home Plant-based yogurt... with a cleaner label Chickpeas... the next big thing in plant-based protein? Green protein machines Grasshoppers: Creepy, crawly, and packed with protein Mighty sesame! Red hot! AlgaTech harnesses the power of nature's original food source Beyond astaxanthin? 3D sweeteners? Sugar... only sweeter? Salt of the Earth offers novel approach to sodium reduction Green, clean, and lean microgreens production at 2BFresh 2BFresh heads to Vegas Minimal waste Sindyanna... creating social change from the ground up Award-winning olive oil Tech for Good: 'The quality of startups we see is constantly rising' We searched for start-ups that DIDN'T apply to work with us... How ripe is your fruit... and how sweet is your drink? 'We only use ingredients you can draw...' Gluten-free ... the next generation Frutarom: We're on a mission to make natural products more affordable Most acquisitions fail because acquirers don't retain the key people; they lose customers, morale and focus