Energy

Sustained energy driving market growth: Mintel

Insights from IFT 2014

The sky’s the limit for malleable energy category: Mintel

By Maggie Hennessy

The concept of “energy” is a multifaceted one, to be sure: it can come in bursts or slowly; via beverages, shots, biscuits or bars; with appeal that spans sports nutrition, weight management and even kids. 

PepsiCo brands responds to controversial sports performance study

Gatorade responds to July article on controversial scientific study

Gatorade and bananas: Comparing apples and pears?

By Ben Bouckley

PepsiCo brand Gatorade tells BeverageDaily.com that a direct comparison between the drink and bananas should not be made, after a recent US study concluded that the fruit was as effective in promoting sports performance.

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