The new ingredient, called Xtenergy, is based on a natural caffeine source, which is what the market is demanding, according to Brian Appell, marketing manager for OmniActive.
“Xtenergy is a natural caffeine (from green coffee beans) that is differentiated on three points: one, Xtenergy is all natural (not anhydrous caffeine). Two, it is formulated to provide a “uniform release” of caffeine over several hours and not lose potency as it nears the time limit. By improving consistency of the amount of caffeine released, Xtenergy provides a more even effect over several hours. And three, Xtenergy is formulated to eliminate the bitterness associated with other caffeine supplements, which makes it ideal for powder applications,” Appell told NutraIngredients-USA.
Appell said the ingredient is standardized to 60% caffeine. The dosages would be up to the individual customer and would be determined by the product matrix and benefit targets, he said.
Sustained release built into product
There are a number of extended release platforms on the market for caffeine, most of which rely on beadlet technology. While still holding some of the specifications of the ingredient close to the vest, Appell did say that the sustained release aspect of Xtenergy is part and parcel of how the ingredient is processed up front, rather than depending on downstream processing or excipients.
“The technology behind Xtenergy is a patented-pending process that effectively allows for a uniform release of caffeine. This is different from granule and beadlet technologies, which are best suited for sustained-release applications. This technology allows us to provide a sustained and uniform release of actives that can provide better efficacy compared to convention caffeine formulations,” he said.
“The most important measure we’re currently using to benchmark Xtenergy is its dissolution profile to ensure it provides for uniform release (as defined by a more consistent release of caffeine for up to 8 hours),” he added.
Timing is right
Appell said OmniActive’s reading of the market showed that the time was right a natural caffeine source.
“Xtenergy has been under development for several months with the idea to create a better version of a sustained-release formula with ingredients that align with consumer preferences (i.e. natural caffeine vs anhydrous caffeine). Our research shows that consumers are looking for solutions to help bolster their energy levels to support their daily activities around work, exercise and family without having to drink coffee throughout the day and experiencing the crash or jitters that follow. Xtenergy is formulated to address consumer needs for energy without the concerns of caffeine,” he said.