Vitamin D

Supplement newcomer Olly is taking over the gummy space

Olly’s takeover of the gummy category starts with cuteness

By Adi Menayang

Olly is relatively new in the dietary supplement space, launching only in 2015. But today its gummies can be found in 25,000 stores across the nation, from niche ones like GNC to mainstream ones like Target, where the brand started distribution.

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