Vitamin D

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Multivitamins popular for children, adolescents

By Danielle Masterson

While use varies by demographic characteristics, about one-third of children and adolescents used a dietary supplement in 2017-2018 — a conclusion consistent with findings in recent years.

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Kid-centric products dominate October

By Danielle Masterson

While immune support products have been on trend during the entire pandemic, developers have shifted their focus to children. Immune-supporting ingredients like elderberry and zinc lead the way, along with probiotics, multis, and even a magnesium supplement...

NutraVideo: Zinc, vitamin D are key in COVID fight

NutraVideo: Zinc, vitamin D are key in COVID fight

By Danielle Masterson

The dietary supplement market has been flooded with new products, with an unprecedented demand in immune health. A recent Council for Responsible Nutrition (CRN)-IPSOS survey found that vitamin D usage jumped 37% and zinc grew 17% amid the pandemic.

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Preclinical mouse study highlights need for more vitamin D

By Danielle Masterson

Vitamin D is involved in many physiological functions that decline with age, and low levels of the substance contribute to frailty and increased risk for negative health outcomes. Conversely, frailty itself may contribute to lower vitamin D by reducing...

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COVID-19: Scientists raise the vitamin D alarm

By Nikki Hancocks

A group of researchers and doctors have formed an international alliance aiming to encourage governments to increase recommendations for vitamin D intake to 4,000 IU daily as they believe this would reduce COVID-19 hospitalisations.

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Sleep, immune support define September product launches

By Danielle Masterson

As the weather cools down and we get back into routines, brands are launching products that offer sleep and immune support and even candy flavored protein to get consumers into the Halloween spirit.

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Dr. Fauci weighs in on vitamins C & D

By Danielle Masterson

Dr. Anthony Fauci, Director of the National Institute of Allergy and Infectious Diseases, recently did an Instagram Live interview with the actress Jennifer Garner where he discussed immune health and supplementation.

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Vitamin D deficiency may boost risk of coronavirus infection

By Stephen Daniells

Scientists at the University of Chicago are calling for clinical trials to investigate if vitamin D may reduce COVID-19 incidence after their retrospective study found a link between deficiency of the sunshine vitamin and the likelihood of becoming infected...

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