Vitamin D

Supplement newcomer Olly is taking over the gummy space

Olly’s takeover of the gummy category starts with cuteness

By Adi Menayang

Olly is relatively new in the dietary supplement space, launching only in 2015. But today its gummies can be found in 25,000 stores across the nation, from niche ones like GNC to mainstream ones like Target, where the brand started distribution.

Micronutrient deficiencies are prevalent among sufferers of mental illness, according to the researchers

Vitamin D and omega-3 together may help mental illness

By Niamh Michail

Vitamin D and omega-3 could work together to improve cognitive function and social behaviour with particular relevance for battling ADHD, schizophrenia and bipolar disorder, say researchers.

Nordic Naturals boosts offerings for 'niche' sports market

Nordic Naturals boosts offerings for 'niche' sports market

By Hank Schultz

Nordic Naturals has extended its line of omega-3 supplements that are NSF Certified for Sport with a liquid form of its Omega-D3 Sport line, which the company says is the first liquid omega-3 product to be so certified.

“Our analysis suggests that nutrient databases require regular updating, especially for nutrients that are added to foods by manufacturers...

More vitamin D in UK foods than previously: Study


The UK should update vitamin D food and supplement content estimations that have the knock-on effect of distorting population intake levels of the sunshine vitamin by about 3%, a study has concluded.

Study found, “significant improvement in the constipation profile of subjects receiving EffectiCal”.

Canadians set for run at calcium constipation market

By Sarah Hills

A health science company is positioning for launch into the calcium bone health market after coming out top in a clinical trial that put it head-to-head with Pfizer’s Caltrate brand. Reduction of constipation side-effects were the main benefits.

Vitamin D not helpful for adult asthmatics

Science short

Vitamin D not helpful for adult asthmatics


Asthmatic adults with low-vitamin D status do not benefit from vitamin D3, a study published in the Journal of the American Medical Association (JAMA) has found.

Dr Heike Bischoff-Ferrari: “…we question if we get better answers from meta-analyses of meta-analyses without addressing what has repeatedly demonstrated before - that conclusions drawn from meta-analyses of vitamin D trials vary greatly as a function of the trials included, adherence and dose.”

“Which way up was the umbrella? Did this review collect knowledge or shield us from it?”

BMJ vitamin D research attacked: 'un-nuanced', 'flawed', 'irresponsible'


The ‘umbrella’ review of vitamin D studies that found a myriad of health links for the sunshine vitamin were unconfirmed in the scientific literature, has been criticised for containing too many flawed studies that warped the overall findings.

BMJ: Vitamin D, “might not be as essential as previously thought in maintaining bone mineral density.”

BMJ: Vitamin D benefits unconfirmed – even bone density


Vitamin D’s health links including its ability to boost bone density are not backed in the scientific literature, the British Medical Journal has found after an extensive review of published studies on the nutrient.

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