Sports nutrition marketing of the female athlete has come a long way as the industry embraces representing her as strong and powerful image rather than skinny and sexy, says Dr. Susan Kleiner, founder of High Performance Nutrition, and director of science...
There has been a lot of talk over the years about there being ‘two’ dietary supplement industries. One that plays by the rules, one that doesn’t. But it’s wise not to forget in that discussion the entrepreneurial drive that made this a thriving industry...
George Kokkinis, co-founder and managing director at Pharmako Biotechnologies, sat down with NutraIngredient-USA’s Danielle Masterson at the Sports Nutrition Summit in San Diego. They discussed some of the innovative technologies that Kokkinis developed....
By Hank Schultz, Danielle Masterson and Mary Ellen Shoup
The recent Sports Nutrition Summit brought cutting edge scientific and market insights to attendees who also had the opportunity to make important contacts with major players in the industry.
Kris Gethin, CEO of sports nutrition brand Kaged Muscle, said a sense of editorial responsibility led him to take the leap into becoming the leader of a sports nutrition company.
Supplementation forms a key part of the nutrition protocol of Everton FC, one of the oldest clubs in English football. It’s part of a revamp of the club’s approach to fueling players, brought on by the team’s first dedicated head of nutrition.
Lumina Intelligence now has enough data for online product reviews to use it in a predictive fashion. For sports nutrition products the news is those with the most reviews and the best scoring reviews prosper; products with few reviews get dropped.
Sports nutrition products continue to be a source of concern for regulators, but there are signs the situation is improving. And statistics back the notion that supplements are not the huge risk factor for athletes that they’re sometimes made out to...
It is a new year, and for many that means a new diet. The ever-changing world of nutrition programs, dieting and wellness can be difficult to navigate.
Functional ingredients are notoriously difficult to work into a great tasting product, making flavor formulation a common pain point for the sports nutrition category. However, artificial intelligence and machine learning platform Gastrograph says it...