By now you’ve learned that versatility is key from The Changing Retail Landscape for Sports Nutrition, modulating the gut microbiome can boost performance in The Opportunity of the Microbiome, which ingredients best support a rebound in Recovery, and now it’s time to shine a spotlight on the often snubbed in White Spaces in Sports & Active Nutrition.
White Spaces, moderated by NutraIngredients-USA’s Danielle Masterson, kicks off Thursday, February 25 at 12pm Eastern / 9am Pacific.
What women want
The virtual event will kick off with a presentation by Dr. Susan Kleiner, a PhD nutritionist and owner of High Performance Nutrition, who wants companies to learn about the culture of female athletics by talking with the athletes themselves.
“Find out what they want from a product. Why would they use a product? How would they use a product? Don’t assume,” said Kleiner. “Then take the time to develop a product, with evidence behind it that it works. Test it in the community and market it in a way that respectfully represents the consumer and her world.”
“During this event, I will present my perspective on harnessing the power of today’s female athletes and women’s sports, and two leading outspoken voices in the world of women's sports,” said Kleiner, who also consults high-profile female athletes.
Kleiner will also be joined by MMA Fighter Jessica-Rose “Jessy Jess” Clark of the UFC and basketball star Sue Bird of the WNBA, who plays on the Seattle Storm. Both athletes are sure to send shockwaves as they get candid about their own experiences and their relentless battle for gender equality in sports.
Next up is Elyse Lovett, vice president of marketing at Nutrition21, who will present “Formulation for Success in the Esports Market” which will delve into the state of the esports market, including benefits gamers are seeking and opportunities for product formulation.
“I am most excited to define gamers and what benefits they are looking for. These benefits will be key when formulating and marketing a product tailored specifically in the esports market,” said Lovett.
The event also includes a versatile panel that promises to be lively, thought-provoking and inspiring.
With a legal background, Steve Fink will discuss everything from new ingredients that offer “experiential” solutions and enabling new delivery systems to breaking barriers and new, broader benefits with products that fit individual’s lifestyles.
When it comes to whitespaces that stand out and what brands should be thinking about, “One word comes to mind: education,” said Michelle Arent, Training Coordinator at University of South Carolina. “The supplement industry is huge, with so many different offerings for everyone from the weekend warrior to the professional and everyone in between. In order for brands to increase market share, they must first convince someone to use their product; and they must also ensure the person continues to use the product. Marketing schemes that put incorrect products into the hands of the consumer do little to ensure a continued revenue stream. Putting the CORRECT product in the hands of the consumer is a completely different ball game and greatly impacts revenue, profits, and word-of-mouth advertising.”
Arent’s angle is that of a female athlete, strength and conditioning coach, as well as sport nutritionist.
Fabian Broich also believes education is key, explaining that his role is to lead by example and showcase a healthy lifestyle while teaching players why food is important.
As the head of performance for Excel Esports, a UK-based professional esports organization that competes in the League of Legends,
Broich, who will also join the panel, said “Food is not yet associated with performance in esports. But we know that the wrong nutrition or overall malnutrition can lead to worse focus, more emotional imbalances or cognitive delay.”
Kleiner and Lovett will also join the panel.
Attendees will also have the opportunity to ask questions in real time to these prominent voices in the industry.
You can still attend NutraIngredients-USA’s fourth and final FREE and interactive segment. Those who register will also be able to catch the webinars on demand after the live event.
To learn more or to register, see below.