Supplement manufacturer NOW reports that among CoQ10 and SAMe products it purchased recently on Amazon and subjected to analytical testing, only a few came close to meeting label claim for the amount of active ingredients, while most had little or none...
Pharmavite, the manufacturer of Nature Made vitamins, has debuted nurish, a monthly vitamin subscription service based on individual data culled from an assessment that asks about life stage, diet, lifestyle, health and allergies.
The gaming and esports supplements category is dominated by one big brand, but one recent entrant is looking to grow its presence in the category with close links to key gaming superstars and putting a key ingredient front and center.
Consumers are turning to dietary supplements in record numbers, but the industry must deliver on the results the products are promising if the industry is to convert them to long term customers, says Steve Mister.
Every week, new studies are emerging that highlight the important roles that nutrients like vitamin D and zinc play for our immune systems, but the dietary supplements industry cannot talk about much of it. Eventually, this needs to be rectified, said...
LIVE NUTRAINGREDIENTS WEBINAR SERIES: 26 MAY – 25 JUNE 2020
Given the current torrid pace of sales for some categories, the dietary supplement industry could emerge from the present crisis is a significantly strengthened position. Even categories that are in the doldrums stand to benefit.
Youtheory, a brand that built its reputation on collagen, is continuing its transformation into a full line supplement brand with the launch of an immunity product based on the noted branded ingredient Wellmune.
It’s not just immune support products that are selling well for dietary supplement firms, with consumers also seeking our adaptogens and products to help manage the stress of living through a pandemic, says the CEO of Herbalist & Alchemist.