Energy

Mike Tyson launches supplements ahead of Jake Paul fight

Mike Tyson launches supplements ahead of Jake Paul fight

By Asia Sherman

Former heavyweight boxing champion Mike Tyson has introduced two dietary supplements to market—UltimateFocus and Mikenesium—in the lead up to his Nov. 15 heavyweight bout with YouTuber-turned-boxer and Prime beverage founder Jake Paul.

Experiential performance booster joins PLT Health portfolio

Experiential performance booster joins PLT Health portfolio

By Asia Sherman

PLT Health Solutions has added CellFlo6—a gallate-enhanced oligomer extract sourced from green tea—to its broad portfolio of botanical ingredients as an experiential performance enhancer primed for a broad range of health benefits.

September Launch Pad

September Launch Pad

By Danielle Masterson

Once primarily thought of as immune support season, September is proving to be much more. Whether its probiotics for neurodiverse populations, electrolytes to fight off cravings or antioxidants for preconception support, the month has something for everyone.

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U.S. herbal supplements sales rebounded by 4.4% in 2023

By Stephen Daniells

After a slight dip in 2022—the first in 20 years—sales of herbal supplements increased by 4.4% in 2023 to reach an estimated $12.55 billion, according to the American Botanical Council’s latest Herb Market Report.

Study explores creatine for neuronal health

Study explores creatine for neuronal health

By Asia Sherman

Creatine might protect against brain damage or degeneration, according to a study that investigated the correlation between a biomarker of neuronal injury and creatine consumed as part of a regular diet.

Bedtime dose of kava boosts motivation during special ops training

Bedtime dose of kava boosts motivation during special ops training

By Asia Sherman

Taking a single nightly dose of kava extract surprisingly increased the daytime motivation to move during two weeks of military special operations training, according to a recent study led by researchers at wellness company Thorne HealthTech.

July Launch Pad

July Launch Pad

By Danielle Masterson

From spirulina to mushrooms to probiotics, July has an ingredient for every need state. This month is wrapping up with formulations for cellular health, cognitive support, hydration, metabolism and more.


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Ask your doctor if this supplement is right for you

By Asia Sherman

Consumers should consult their healthcare professionals about their supplement use to ensure efficacy and safety of self-care routines, suggests a new study led by researchers from The Ohio State University College of Pharmacy.

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Probiotic may improve sleep: Study

By Olivia DeSmit

Consuming the probiotic Bifidobacterium adolescentis SBT2786 increased sleep duration and reduced fatigue, according to a study, which also reported associations with an improvement in sleepiness upon waking and feelings of being well-rested during the...

May Launch Pad

May Launch Pad

By Danielle Masterson

Innovation and convenient delivery systems are trending this month, with nootropic ingredients finding their way into many of May’s latest offerings.

Spring Launch Pad

Spring Launch Pad

By Danielle Masterson

New launches are blooming with cognition, collabs and candyfication in focus.

“A big part of our show here is to refresh Nature's Way and present the brand in an updated, more vibrant way,

Nature’s Way reintroduces itself

By Danielle Masterson

In an effort to bolster its origin story, revamp its offerings and update its design, Nature’s Way underwent a rebrand. The legacy brand showcased the new look recently at Expo West.

February Launch Pad

February Launch Pad

By Danielle Masterson

The month of February encourages a smile with a dentaceutical and a happy mood chew, while Nutrafol goes skin deep, and EyePromise taps the brain health market.

Rockstar Energy hops on functional mushroom trend with Focus launch

Rockstar Energy hops on functional mushroom trend with Focus launch

By Ryan Daily

PespiCo’s flagship energy drink – Rockstar Energy – is out with a new functional mushroom-infused beverage line called Focus, designed to provide an energy and mental boost, Danielle Barbaro, VP of PepsiCo North America Beverages R&D, told FoodNavigator-USA.

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Product Innovations

KEEP CALM & RELISSA™

KEEP CALM & RELISSA™

Indena focused on achieving an optimized delivery and formulation of the Melissa officinalis’s phytonutrients: Relissa™, Melissa Phytosome™. The ingredient...