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Opportunities to integrate tech advances into sport science

By Nikki Hancocks

Advances in technology can be better integrated into the world of sport science through 'big data' sharing, field-based physiological measures, and more personalised prescriptions, according to a new paper that will be presented at the upcoming...

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Ashwagandha shows wellness benefits in US college students

By Asia Sherman

Supplementation with ashwagandha may improve the psychological well-being and support academic success of college students in the United States, according to recent research published in the Journal of Medicinal Food.

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The second wave of esports supplementation

By Danielle Masterson

Gamers are looking to the health and wellness industry to give them an edge on their competition. We sat down with two experts to see what gamers are into and what brands should consider when formulating for this developing industry.

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Coenzyme Q10 may reduce fatigue, says meta-analysis

By Nicola Gordon-Seymour

Coenzyme Q10 supplementation may offer significant fatigue-alleviating effects for patients with chronic fatigue syndrome and for healthy individuals, according to a recent meta-analysis of 13 randomised control trials.

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Beet It Sport continues expansion into US market

By Asia Sherman

Seven years after entering the US market, Beet It Sport continues to register healthy year-on-year growth, with its nitrate-rich beet juice recognized as best in sports nutrition.

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Celsius' sales rise by more than 190% in quarter

By Hank Schultz

Energy drink firm Celsius reported passing the $100 million quarterly revenue mark in its recent year end earnings filing. The company made strides in both brick and mortar distribution and greater penetration in online platforms.

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Key takeaways from Sports & Active Nutrition Summit

By Hank Schultz

The Sports & Active Nutrition Summit returned as an in person event in San Diego earlier this month, breaking attendance and engagement records along the way. Here are some of the key takeaways from the NutraIngredients-USA staff.

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Product Innovations

Crack open a premix powerhouse.

Crack open a premix powerhouse.

Consumer lifestyle changes have created growth opportunities for sports nutrition brands, as the category crosses into mainstream food and beverage.