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From the Editor's Desk

'Edgy' sports nutrition formulas cast a long and deep ethical shadow

By Hank Schultz

Temptation is a fact of human nature, and is an element in the sports nutrition game as well. Some sports products seem ever to edge toward an ethical line, spurred on by the demand from their consumer constituencies for ‘edgy’ formulations.

Celsius photo.

More distribution, esports deal helps drive rapid growth for Celsius

By Hank Schultz

Energy drink company Celsius continues its meteoric rise with a greater emphasis on marketing spend, distribution growth and a new tie in with an esports organization. And like many other beverage companies, Celsius has a CBD product waiting in the wings.

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