Sleep, immune support define September product launches

By Danielle Masterson

- Last updated on GMT

Related tags sleep supplements Immune health elderberry Thyroid

As the weather cools down and we get back into routines, brands are launching products that offer sleep and immune support and even candy flavored protein to get consumers into the Halloween spirit.

Natural Cure's Thyroid Support

Natural Cure Labs released Thyroid Support, which contains L-Tyrosine and Inositol as alternatives to iodine and kelp. 

Thyroid Support utilizes a patented dual-capsule technology to offer both liquid and powder. The capsules contain a coconut-based carrier oil and vitamin D3 enclosed in a vegan capsule that the company said provides a higher bioavailability. Other ingredients include vitamins A, B12, magnesium, zinc and selenium.

Thyroid Support is available at online​ for $29/60 capsules.

HumanN’s Vitamin D3 Chews for immune health support

HumanN announced the launch of Vitamin D3 Chews to support immune health. The company said the offering also provides support in mood, respiratory and lung health, as well as calcium absorption for bone health. 

The new chews dispense 5,000 IUs of D3 in the biologically-efficient form cholecalciferol. The berry-flavored supplement can be taken daily and is gluten free, non-GMO, soy free, and contains no artificial flavors. 

The chews run $45 for three bags of 30 chews on the HumanN website​.

YumVs Zero gummy vitamins 

YumVs Vitamins has debuted YumVs ZERO, a new line of sugar-free gummy vitamins that uses chicory root an extract as a natural sweetening agent.

The line includes a multivitamin, as well as vitamin C, iron, probiotic, and fiber gummies, and a berry-flavored gummy that is infused with vitamins to support healthy hair, teeth, and nails. The brand’s initial line includes six products for adults and five products for kids. 

The products are available on the YumV website​ with most costing under $20. 

GNC’s new flavors

GNC has teamed up with two fan-favorite brands: JOLLY RANCHER and Girl Scouts to expand its flavor portfolio by unleashing new candy-inspired pre-workout flavors. 

JOLLY RANCHER Beyond Raw LIT Pre-Workout is now available in Watermelon and Green Apple ($40/30 servings).

Girl Scouts Total Lean + AMP offers five different products in three Girl Scout Cookie inspired flavors: Thin Mints, S’mores and Coconut Caramel. The protein powder, bar and ready-to-drink products include: Total Lean Shake 25 ($10-$45), Total Lean Layered Lean Bar($10/5 bars), AMP Wheybolic Protein Powder ($65/25 servings) and AMP Sustained Protein Powder ($40/28 servings). 

The sweet flavors are sold online and at GNC stores.

Balanced Health Botanicals’ Sleep Oil

Balanced Health Botanicals (BHB) debuted CBN + CBD 1:3 Sleep Oil, their first cannabinol (CBN) product to promote better sleep, relief, and relaxation.

The new CBN + CBD 1:3 Sleep Oil Tincture offers all the perks of a full-plant extraction, with the added benefit of CBN. Each bottle contains 150mg of CBN and 450mg of CBD to create an entourage effect. 

All CBDistillery products are formulated using non-GMO industrial hemp grown in the USA, that is third-party lab-tested and US Hemp Authority-certified. The oil is priced at $60/30 ml and is sold at 

Weller introduces elderberry sparkling water 

Wellness-focused beverage producer Weller has introduced its first non-CBD product, Sparkling Immunity. The fizzy drink elderberry drink has just 10 calories from juice and zero added sugars. The simple ingredient list offers a core nutrient profile of vitamins C, D3, zinc, and magnesium. The beverage comes in three varieties: Elderberry + Peach, Elderberry + Lemon-Lime, and Elderberry + Strawberry.

Sparkling Immunity is available at​ and in 25 states for $3/12 fl oz can.

Stand by 

This month ushered in so many new products, we had to create two September Launch Pads. Stay tuned for Part II.​ 

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