Elderberry

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Brands weigh in on launching immune support in crowded space

By Danielle Masterson

They were already gaining traction pre-pandemic, and now, products in the immune support category are continuing to pop up everywhere—from elderberry water to CBD gummies to dairy-based probiotics. We spoke with a few brands who launched their own immune...

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USP to hold forums on elderberry standards, pyrrolizidine alkaloids

By Stephen Daniells

USP will virtually host two open forums over the next eight days, one covering possible addition standards for elderberry – one of the hottest and most in-demand ingredients of 2020 – and another covering pyrrolizidine alkaloids – toxic compounds that...

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SmartyPants unveils new line for multifunctional immune support

By Danielle Masterson

SmartyPants recently announced it is expanding its product lines with the launch of its new immunity series of supplements. The immune support formulas work with a combination of clinically-proven ingredients and are taken to compliment daily multivitamins.

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Could 2021 be THE worst year in memory for botanical supply?

Experts sound alarm over 2021 botanical supply challenges

By Stephen Daniells

As sales of dietary supplements and natural products remain high – and many companies report record sales – the strain on the supply chain is immense, and for botanicals in particular, and that means a difficult 2021 could be on the horizon.

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Sleep, immune support define September product launches

By Danielle Masterson

As the weather cools down and we get back into routines, brands are launching products that offer sleep and immune support and even candy flavored protein to get consumers into the Halloween spirit.

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