Prenatal

Nouri encourages women to take a more proactive approach

27-Jul-2023 By Danielle Masterson

From prenatals to menopause, the gut health company wants to empower women to fill in nutrient gaps by supporting their microbiomes.

BabyRX launches maternity line

27-Apr-2023

Adequate food and nutrient intake during pregnancy is universally recognized as optimal for fetal development and maternal health. According to USDA data, many who are pregnant are not meeting recommendations for certain food groups and specific nutrients...

Almost no US supplements provide key nutrients in doses needed for pregnancy: Study

11-Apr-2023

After analyzing over 20,000 dietary supplements, researchers found only one that met the nutritional recommendations for pregnancy for vitamin A, vitamin D, folic acid, calcium, iron, and omega-3 fatty acids when used to supplement the participants'...

Probiotics may reduce risks of overweight for children of obese mothers

02-Feb-2023 By Stephen Daniells

Supplementation with probiotics for overweight or obese women during pregnancy and beyond may lower the odds of the children being overweight, says a new study from Finland.

Omega-3 supplements may be ‘most efficient’ way to support neonatal development, researchers say

09-Jan-2023 By Olivia Brown

Supplements of omega-3 raise blood levels of the fatty acids for both pregnant mothers and their babies via the umbilical cord, according to a new prospective cohort study.

Shaklee expands Meology personalized nutrition program to include prenatals

22-Nov-2022 By Danielle Masterson

Wellness brand Shaklee recently introduced Meology Prenatal, an extension of the core Meology line, to support all three natal phases.

NutraWomen Wednesday: Joni Hanson Davis, CEO & founder of Beli

16-Nov-2022 By Danielle Masterson

After a successful career leading Fortune 500 companies and tech startups to IPO, Joni Hanson Davis founded a femtech company to address the growing infertility crisis with Beli prenatal vitamins for him and her.

Nouri launches Prenatal Health Probiotic at Target

12-Oct-2022 By Stephen Daniells

Microbiome health company Nouri has launched a new prenatal probiotic supplement to support the maternal microbiome.

Researchers find strong evidence for prenatal vitamins, but find few products that meet recommendations

12-Jul-2022 By Hank Schultz

A new review has found strong support for the use of many vitamins and other dietary ingredients in prenatal supplements. But the researches also found that few supplements marketed to expectant mothers meet their recommended dosage levels.

HUM Nutrition debuts 2-step prenatal system

23-May-2022 By Danielle Masterson

The OBGYN formulated supplement is recognized by the Clean Label Project.

Startup WeNatal launches prenatal for men and women

17-May-2022 By Danielle Masterson

The founders said they are reimagining the gender paradigms around preconception care.

Vitamin Angels bridges nutritional divide

01-Feb-2022 By Danielle Masterson

Following a successful 2021, the nonprofit hopes to continue to expand their reach with the help of donors and partners.

Doubling prenatal choline intake improves cognitive performance in childhood, say scientists

05-Jan-2022 By Nicola Gordon-Seymour

There are “population-wide benefits of adding choline to a standard prenatal vitamin regimen,” according to a nutrition expert.

Study: Prenatal choline deficiency linked to mental illness, stress, and preterm birth

20-Jul-2021 By Danielle Masterson

Researchers say supplementation may be more realistic than trying to achieve enough choline through diet.

Babies of color at highest risk of Vitamin D deficiency: Study

05-Jan-2021 By Danielle Masterson

Vitamin D deficiency isn’t colorblind, according to a new study that highlights the need for providers to pay closer attention to certain groups.

Vitamin E is needed for nervous system development: Study

21-Sep-2020 By Danielle Masterson

New research from Oregon State University suggests that a lack of vitamin E could cause damage to the brain.

Prenatal folic acid supplementation may also offer cognitive benefits for children

26-Mar-2020 By Stephen Daniells

The importance of folic acid before conception and during the first trimester are well established, but new data from Ireland indicates that maintaining supplementation beyond the first trimester may lead to cognitive performance benefits for the child.

Vitamin Angels expands reach to 2 million pregnant women in 2019

18-Dec-2019 By Danielle Masterson

The charity helped reached more than 70 million children in about 70 countries, including the US, with the vital nutrients they need as a foundation for good health.

In support of Vitamin Angels, The Vitamin Shoppe kicks off holiday campaign to save lives

03-Dec-2019 By Danielle Masterson

The charity aims to create a healthier world by providing vitamins to mothers and children under five at risk of malnutrition — reducing preventable illness, blindness, and death.

Walgreens helps Vitamin Angels reach over 200 million women and children

11-Sep-2019 By Danielle Masterson

Vitamin Angels and Walgreens have announced they have reached a new milestone in their partnership to improve child and maternal health.

Editor's Spotlight

How debilitating morning sickness inspired one woman to build an empire of women’s health products

24-Jul-2019 By Adi Menayang

Amy Upchurch’s pregnancies have not been easy. Dealing with debilitating morning sickness and infections for her first few pregnancies while her military husband was deployed motivated her to create products to help women ‘enjoy their pregnancies and...

Ritual to invest in research, new product development, and new hires with $25 million fundraise

08-Feb-2019 By Adi Menayang

Ritual, a California-based supplement subscription company, has raised $25 million in Series B funding to grow its women-focused nutrition empire.

Prenatal omega-3 intake and offspring allergies: Longer-term follow-ups needed after trial shows limited impact

06-Aug-2018 By Cheryl Tay

Prenatal omega-3 supplementation has been found ineffective on the risk and progression of allergies in young children, say researchers in Australia.

New JAMA Pediatrics meta-analysis supports vitamin D role in improving infant growth

31-May-2018 By Adi Menayang

Vitamin D supplementation may reduce the risk of infants being small for gestational age and improve growth during infancy, according to a meta-analysis published this week.