In support of Vitamin Angels, The Vitamin Shoppe kicks off holiday campaign to save lives

By Danielle Masterson contact

- Last updated on GMT

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Getty Images

Related tags: Vitamin shoppe, Vitamin angels, Malnutrition, Prenatal

The charity aims to create a healthier world by providing vitamins to mothers and children under five at risk of malnutrition — reducing preventable illness, blindness, and death.

The Vitamin Shoppe launched its semiannual fundraising campaign for Vitamin Angels, running from December 3 to December 31. All proceeds will directly benefit Vitamin Angels, which works to connect undernourished pregnant women and children with essential vitamins and nutrients. 

"Many people are amazed to find out that it only costs $5 to provide a pregnant woman with prenatal multivitamins for the duration of her pregnancy,"​ said Howard Schiffer, president and founder of Vitamin Angels. "With nearly 30% of pregnant women in the US not receiving the nutrients they need during pregnancy, it's campaigns like these that can really be life-changing. We thank The Vitamin Shoppe for its commitment to giving the gift of nutrition, both around the world and within its own communities in the US"

Tis the season for #GivingTuesday

With the holiday season in full swing, the Vitamin Shoppe will kick off the campaign on #GivingTuesday by donating 1% of all sales from the Vitamin Shoppe brand products on Tuesday, December 3, for a bonus contribution of up to $5,000 to Vitamin Angels.

During this month’s holiday campaign, customers can make a donation of any amount to Vitamin Angels in over 750 retail locations of The Vitamin Shoppe and Super Supplements. Donors of $5 or more will receive an authentic handmade bracelet from Guatemala, created by a community of mothers, many of whom are previous beneficiaries of Vitamin Angels. Donations of $5 for the bracelet can also be made online​. 

As an added bonus, all customers who make a donation of any amount during the full campaign period will be entered in a sweepstakes to win 12,500 Healthy Awards loyalty points, worth $500 in credit at the Vitamin Shoppe. Three prize winners will be selected in the drawing. 

The vitamin retailer will promote the December fundraising effort with a social campaign featuring pictures of donors on The Vitamin Shoppe's Instagram channels, with the hashtag #EarnYourWings.

In addition to this semi-annual campaign with Vitamin Angels, the Vitamin Shoppe will donate one dollar to the organization for every customer who signs up for its $20/month Only Me personalized vitamin subscription plan. 

Longtime partners 

Sharon Leite, CEO of the Vitamin Shoppe, said everyone at the company is proud to contribute and she hopes everyone will join in on the efforts. "For the last 13 years, we have been honored to support the Vitamin Angels and their work here in the US and around the globe. I have had the privilege of seeing the beneficial work of the organization and how they provide essential vitamins to pregnant mothers and young children during an important developmental stage of their lives.”

The Vitamin Shoppe has raised over $12.7 million for Vitamin Angels since 2007, which has supported the health and well-being of over 50 million children and mothers worldwide.

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