HUM Nutrition debuts 2-step prenatal system
Wellness brand HUM Nutrition recently unveiled its latest product Womb Service, a prenatal system for pre- to post-pregnancy.
Womb Service's 2-step formula includes a prenatal multivitamin capsule and a vegan DHA soft gel (without any fishy aftertaste) providing 23 nutrients including choline and folate, at OB-GYN-recommended levels. The company said each ingredient is clinically backed to help with brain, eye, and bone health, along with overall health and baby development.
Jennifer Martin-Biggers PhD, MS, RD, Vice President, Scientific Affairs and Education at HUM Nutrition, said a prenatal vitamin has been one of the top requests from their consumers. “This product has been in development for two years to make sure that we were able to provide a comprehensive solution with 23 nutrients for pre and post natal needs in an easy to take solution. The easy to take aspect included making sure that we did not need to use scents to mask the smell of our DHA from a vegan algae source. Through our R&D work, we discovered it was best to keep the DHA in a separate softgel (Step 2) to ensure no fishy smell that needed to be masked and to include one of the industry highest doses of choline, a crucial nutrient during pregnancy for brain development, in the Step 1 capsule.”
Ingredients
Womb Service features vitamin B12, biotin, vitamin D3, iodine, iron, vitamin A, vitamin C, vitamin E, vitamin K1, vitamin K2, vitamin B1, vitamin B2, niacin, vitamin B6, molybdenum, magnesium, zinc, selenium, boron, manganese and chromium.
Key ingredients include include vegan DHA from algae to support optimal brain, visual and overall health in babies; choline to supports baby's brain and spinal cord development; a form of chelated iron that is highly absorbable and gentle on the stomach, with morning sickness in mind; and methylated folate (MTFH) which is key for neural tube development and DNA synthesis. The form of folate used is absorbable and comes in a dose of 800 mcg, recommended by prenatal nutrition experts.
Dr. Manuela Vasquez, a board-certified OB-GYN and founder of LaMaria feminine wellness, said folic acid and iron are two of the most important supplements to have in prenatals. "Folic acid helps to prevent birth defects associated with the neural tube. The physiological changes that occur in pregnancy can make pregnant women more prone to anemia, therefore having iron in your prenatal vitamin can help maintain the appropriate blood levels."
Martin-Biggers added there is an increased opportunity for plant-based prenatal vitamin supplements, with many consumers conscious of the nutritional implications of plant-based diets as well as the environmental impacts of their choices.
Standing out
Womb Service's ingredients are vegan, non-GMO with no artificial colors or sweeteners and certified clean. Womb Service was recognized by the Clean Label Project, a national nonprofit with the mission to bring truth and transparency to food and consumer product labeling. Womb Service received the highest honor of the Clean Label Project Purity Award for its industry-leading purity and safety standards.
“Our receipt of the Clean Label Project's Purity Award means that Womb Service is one of the cleanest prenatal solutions on the market- a must have for consumers looking for a pre or post pregnancy supplement,” Martin-Biggers said.
Female focused
HUM Nutrition said the goal is to support women through all key stages of their life and is excited to further this commitment by now providing solutions for PMS to pregnancy and all the way through menopause.
