Texas-based Nutrabolt, which owns the Cellucor C4 and Xtend brands, is seeing strong bounce back in multiple channels, and is making investments to evolve with changing consumer channels.
Sarah Lombard, Director of Brand Marketing for Optimum Nutrition, joined the NutraCast to discuss how the sports nutrition category has evolved and where it might be headed.
COVID-19 has accelerated a number of 'mega' consumer trends and halted others, according to the strategic market insight provider Euromonitor International, providing insight into how consumers' shopping habits are being shaped in the short...
CBD specialist Elixinol Global has managed to hit its capital raising target of AUD$11m (US$7.3m) following a two-stage fund raising exercise, which it believes is a proof of how its CBD supplements have resonated with its investors.
Chia supplier Benexia has secured its supply chain to keep producing during the global pandemic, and the company says the inflammation fighting properties of its products has seen demand rise.
FitLife Brands, a marketer of a variety of dietary supplements, posted modest sales gains despite disruptions caused by problems at GNC, which is the company’s primary sales channel.
Nature’s Sunshine reversed years of sales declines in North America as demand for immune health products surged. This more than compensated for coronavirus-related sales declines in Asian markets.
Supplement retailing giant GNC seems to have prevailed in its high stakes negotiations with its lenders. Bloomberg Law reported yesterday that the company won a postponement until August of a major payment that could have caused the company to sink into...
Nu Skin Enterprises says online functionality has helped it post better than expected results even as the global pandemic crisis hamstrings the core face-to-face concept of the multi level marketing model.
Tmall Global, the e-commerce platform under Alibaba Group, plans to bring 1,000 new international brands into China over the next 12 months, with food supplements as one of the key categories.
Marketing experts recommend that brands formulate a strategy to be as nimble as possible to deal with the as yet unknown changes to the supplement marketplace in the post pandemic world. A greater online capability is seen as one of key parts of that...
